Digital Marketing Analyst jobs in Dallas, TX

Location

Omni Hotels and Resorts creates genuine, authentic guest experiences at 60 distinctive luxury hotels and resorts in leading business gateways and leisure destinations across North America. Omni Hotels is known for its exemplary culture, authenticity to the markets in which we operate, innovation and exceptional service.  Our commitment to career development has created tenure and loyalty that enables us to perpetuate our family atmosphere.

Job Description

Omni Hotels & Resorts is seeking a highly motivated and skilled Digital Marketing Analyst to join our team in the hospitality industry. As a Digital Marketing Analyst, you will play a crucial role in driving our online marketing efforts, analyzing data, and providing recommendations and insights to enhance our digital presence. You will be responsible for monitoring digital campaigns, conducting market research, analyzing customer behavior, and providing actionable insights to optimize our marketing initiatives. This is an exciting opportunity to contribute to the growth and success of our hospitality business online.

Responsibilities

• Develop and execute a standard operating process for successful reporting, data integration, as well as producing key insights for growth through our digital channels.
• Monitor and analyze key performance indicators (KPIs) for digital marketing campaigns and web sites, such as website traffic, conversion rates, click-through rates, and ROI, and provide actionable recommendations for optimization across the user journey.
• Prepare regular reports and presentations on digital marketing performance, highlighting key findings, trends, and actionable insights to stakeholders as well as ad hoc reports as needed.
• Utilize web analytics tools (e.g., Google Analytics) to track user behavior, identify areas for improvement, and measure the effectiveness of marketing strategies.
• Collaborate with cross-functional teams, including marketing, sales, and revenue, to develop an automated reporting process aligned with business objectives.
• Support our digital product team in A/B testing of our web sites.
• Collaborate with external agencies and vendors to ensure tagging/tracking strategy is in place and continues to remain intact through any changes to the site.
• Creation of comprehensive tracking & UTM tagging implementation strategies and process
• Serve as subject matter expert on digital analytics by providing best practices in defining success, reporting guidelines and validation of tracking.
• Responsible for the evaluation of the current measurement practices and capabilities and formulating a vision for further evolution to future proof our reporting standards.

Qualifications

• 3- 5 years of proven work experience in Digital, Marketing Analytics or a similar role in the hospitality industry.
• Advanced in using digital marketing tools and data visualization tools, such as Google Analytics, Google Tag Manager and Google Ads
• Strong analytical skills with the ability to collect, analyze, and interpret complex data sets to drive marketing decisions.
• Excellent understanding of full funnel digital marketing concepts, including SEO, SEM, social media marketing, email marketing, content marketing, and digital advertising.
• Experience with A/B or multivariate testing
• Knowledge of hospitality industry trends, customer behavior, and best practices in the digital marketing landscape is preferred.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously while meeting deadlines.
• Strong communication and presentation skills to effectively convey data-driven insights and recommendations to both technical and non-technical stakeholders.
• Detail-oriented mindset with a focus on accuracy and the ability to identify patterns and trends in data.
• A passion for the hospitality industry and a customer-centric approach to digital marketing strategies.
• PowerBI and LookerStudio experience a plus.
• Understanding of Advance measurement (Media Mix Modeling, Incrementality testing,etc)

Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster and its supplement are available using the following links: EEOC is the Law Poster and the following link is the OFCCP's Pay Transparency Nondiscrimination policy statement If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to applicationassistance@omnihotels.com.