Digital Marketing Analyst jobs in Grand Rapids, MI
Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Analyst jobs
Marketing Analyst
- ddm marketing + communications
-
Grand Rapids, MI
FULL_TIME
-
MARKETING ANALYST - JOB DESCRIPTION
As a Marketing Analyst, you will play a crucial role in supporting the marketing efforts within the organization. You will use the insights you find to help ddm and our clients make better business decisions – like increasing revenue or optimizing marketing campaigns. You will be responsible for collecting and interpreting research about market trends, customer experience, competitors’ activities, and marketing strategies for our company and our clients. Your duties include identifying target audiences, gathering web analytics, and providing actionable recommendations to drive toward determined KPIs.
Your primary function: Marketing Analyst
Your roles to support that function:- Compile and analyze marketing data
- Provide actionable insights to drive client success
- Build marketing dashboards
- Provide regular reporting
- Troubleshoot and maintain marketing data
- Develop, own, and manage analytic and reporting processes
Specific duties and responsibilities to support your roles:- Analyze marketing metrics for effect/cause relationships between outcomes and marketing activities.
- Help determine marketing KPIs and work with other internal departments to ensure accurate tracking.
- Serve as the subject matter expert on analytics for clients by understanding business goals and providing plans for consistent analysis and reporting of marketing data.
- Scope, build, and maintain dashboards to visualize marketing performance.
- Mine and analyze data to identify key trends, segments, and associations.
- Identify potential testing opportunities to optimize marketing activities.
- Effectively communicate performance and recommendations to internal and external stakeholders.
- Work cross-departmentally to create a holistic view of marketing analytics for clients.
- Manage data sources and troubleshoot to ensure data integrity.
- Provide proactive solutions based on data analysis.
- Support department teams with regular reporting needs such as monthly media campaign reporting.
Professional skills and qualifications needed for consideration:- 4 years of experience in marketing analytics
- BA degree in relevant field, such as marketing, statistics, or business.
- Strong experience with Google Analytics 4. Experience with Mixpanel and Google Tag Manager is a plus.
- Highly proficient in data manipulation through Microsoft Excel.
- Proficient in data visualization platforms such as Looker Studio, Tableau, and Power BI.
- Familiarity with marketing tools such as CRMs (Salesforce, Hubspot, etc.), marketing automation platforms (Salesforce Marketing Cloud, Hubspot, Marketo, Pardot, etc.), media platforms (Meta, TikTok, LinkedIn, Hootsuite, etc.), and other tools (SEMRush, Monsido, Cision, etc.).
- Understanding of data integrity, such as best practice for data structure, data hygiene, and attribution.
- Proficient in problem-solving and critical thinking, with the ability to analyze situations, evaluate information, and devise effective recommendations.
- Strong understanding of business and marketing strategies, the customer journey, and marketing channels.
- The ability to write and understand SQL and RegEx is a plus.
WHO IS DDM?Some specifics that guide expectations of all team members:Know our passion: Amaze our clients
Understand our niche: Delivering extraordinary service and amazing solutions to highly complex or regulated industries.
Exhibit our core values:- Serve our clients tenaciously.
- Respect the team.
- Be curious – first ask why then tackle how.
- Run through the wall attitude.
- Deliver excellence, not excuses.
- Play up a level.
- 23 Days Ago
Digital Marketing Intern
- The C2 Group
-
Grand Rapids, MI
INTERN
- Position Summary: The Digital Marketing Intern will be responsible for assisting the Digital Marketing Lead in interpretation of data and supporting and developing web analytics strategies. To be succ...
- 13 Days Ago
Digital Marketing Manager
- The C2 Group
-
Grand Rapids, MI
FULL_TIME
- Position Summary: The Digital Marketing Manager will be responsible for leading interpretation of data, supporting and developing web analytics strategies, focusing on keyword analysis and research, a...
- 1 Month Ago
Digital Content Marketing Manager
- Our Daily Bread Ministries
-
Grand Rapids, MI
FULL_TIME
- Position Summary:The Digital Content Marketing Manager will manage the creation and distribution of digital content for Global Marketing teams to engage digital audiences, support ministry wide campai...
- 19 Days Ago
Digital Marketing Specialist
- Arbor Circle Corporation
-
Grand Rapids, MI
FULL_TIME
- Position Details Gather and create digital content to help facilitate a strong digital presence to promote and support the work of the Agency. Responsibilities will include writing content and designi...
- 21 Days Ago
Digital Marketing Specialist
- Morrison Industries LLC
-
Grand Rapids, MI
FULL_TIME
- We are seeking a creative and marketing savvy Digital Marketing Specialist to join our in-house marketing team. This role is a mixture of on-site, on the road (25% or less), and potentially hybrid WFH...
- 1 Month Ago
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0 Digital Marketing Analyst jobs found in Grand Rapids, MI area
About Grand Rapids, Michigan
Grand Rapids is the second-largest city in Michigan, and the largest city in West Michigan. It is on the Grand River about 30 miles (48 km) east of Lake Michigan. As of the 2010 census, the city population was 188,040. In 2010, the Grand Rapids metropolitan area had a population of 1,005,648, and the combined statistical area of Grand Rapids-Muskegon-Holland had a population of 1,321,557. Grand Rapids is the county seat of Kent County.
A historic furniture-manufacturing center, Grand Rapids is home to five of the world's leading office furniture companies, and is nicknamed Furniture City. Its ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Analyst jobs
$55,733 to $71,938
Grand Rapids, Michigan area prices
were up 1.3% from a year ago
were up 1.3% from a year ago
What does a Digital Marketing Analyst do?
Digital Marketing Analyst in Sioux Falls, SD
However, they struggle to interpret the results of their various online marketing campaigns.
November 30, 2019
Digital Marketing Analyst in Hartford, CT
Digital Marketing Analysts implement a variety of strategies to meet business objectives.
November 27, 2019
Digital Marketing Analyst in New Brunswick, NJ
In this role, analysts work with a range of data to create context and insights to help brands gain an important market edge by understanding and expanding their customer base.
February 20, 2020