Digital Marketing Analyst jobs in Lansing, MI
Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Analyst jobs
Digital Marketing Specialist
- Güd Marketing, Inc.
-
Lansing, MI
FULL_TIME
-
Position Title: DIGITAL MEDIA SPECIALISTCompensation: $40,000-$45,000FSLA/Position Type: Exempt (Full time)Reports To: Media Manager
- Position may be filled prior to Application Deadline, based on qualified resumes received. Please be assured that all information received is held in the highest confidence!
Position Description:The digital marketing specialist will drive digital and social media marketing efforts for all client work. The person in this position will serve as an expert in digital and social media strategies, striving to optimize lead generation, nurturing and conversion through various digital and social media campaigns. This position reports to the media manager and is responsible for integrating digital and social media marketing with all marketing/advertising, public relations/outreach, traditional media and grassroots marketing initiatives.Essential Responsibilities & Duties:- Initiate conversations and own digital and paid social marketing best practices and standards within the organization, including reporting, measurement and return on investment (ROI) for digital campaigns.
- Plan and execute all digital marketing, including SEO/SEM, email, social influencer, paid social and display marketing campaigns.
- Work with the development team to strategize and recommend best practices and user-flow strategies.
- Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Lead planning for digital and paid social media marketing, participate in client launch meetings and work with activation team to create an integrated communications plan.
- Implement and manage multiple digital and paid social media ad campaigns for a variety of clients, including setting up ad accounts, content creation, scheduling, monitoring and reporting.
- Manage budgets for paid social media advertising and paid search, making sure ad campaigns are pacing correctly and are optimized for best performance.
- Craft strong and unique content and copy for multiple tactics, including paid social media placements, content marketing articles, blogs and websites.
- Consolidate metrics and provide ongoing reporting and analytics to the media manager and provide guidance for program optimization.
- Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to “get ahead of the curve.”
- Establish, measure, optimize and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Essential Skills Necessary:- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Strong analytical skills and data-driven thinking
- Demonstrable experience thriving in a fast-paced, deadline-oriented environment
- Public speaking and presentation experience preferred
- Broad interest in marketing and advertising
- Willingness to take initiative and work hard
- Ability to work successfully with diverse teammates and people with different work styles
- Ability to communicate effectively, as well as efficiently and briefly, with multiple individuals and teams throughout the day
Education & Professional Experience:- Bachelor’s degree in marketing or a related field
- Strong written and verbal communication skills
- Demonstrable experience leading and managing SEO/SEM, email, social media and display campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture)
- Working knowledge in setting up and optimizing Google Ads campaigns
- Working knowledge in social media ad campaigns for business pages
About Güd MarketingGüd Marketing is a comprehensive and integrated marketing firm. Established in 1978, we are one of the oldest and largest marketing agencies in Mid-Michigan, serving the Midwest and beyond. The team at Güd Marketing is curious, driven and caring. We celebrate differences, do the right thing and embrace a can-do attitude.Through research and diversity of thought, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We distill this information into compelling messages that educate, inspire and move people to create strong, safe, healthy and welcoming communities. To learn more, visit www.GudMarketing.com.Güd Marketing embraces diversity in all its forms and prides itself on creating a fully inclusive and welcoming environment for our team. We strongly encourage minorities, women, LGBTQ persons and those with disabilities to applyGüd Marketing Equal Employment Opportunity (EEO) Statement:Güd Marketing provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender identity, national origin, age, disability, sexual orientation, or veteran status. In addition to federal law requirements. Güd Marketing complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation and/or training. - 1 Day Ago
CRM Analyst in MI
- NextRow Digital
-
Lansing, MI
FULL_TIME
- Job Title: CRM Analyst Location: Lansing, MI Duration: 12 Months Contract Duties & Responsibilities: Reviews, analyzes, and evaluates business systems and user needs. Triage user requests and tickets,...
- Just Posted
CRM Analyst - Lansing, MI
- Digital Technology Solutions
-
Lansing, MI
FULL_TIME
- Job DetailsDTS is looking for CRM Analyst for our direct client Position in Lansing, MI. Top Skills & Years of Experience: Experienced with business process reengineering and identifying new applicati...
- Just Posted
Contract Analyst - Lansing, MI
- Digital Technology Solutions
-
Lansing, MI
FULL_TIME
- Job DetailsDTS is looking for Contract Analyst for our direct client Position in Lansing, MI. Full job description The position will be involved in Request for Proposal and Statement of Work preparati...
- 13 Days Ago
DIGITAL MARKETING CONSULTANT - WILX
- Gray Television
-
Lansing, MI
FULL_TIME
- About Gray Television: Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households....
- 1 Month Ago
Sales and Marketing Representative
- White Water Marketing
-
Lansing, MI
FULL_TIME
- Company DescriptionWhite Water Marketing is currently on the lookout for top performing competitors who obtain a passion for results, a positive attitude, and competitiveness and camaraderie in the wo...
- 1 Month Ago
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0 Digital Marketing Analyst jobs found in Lansing, MI area
Business Analyst 5
- EGROVE SYSTEMS CORPORATION
-
Lansing, MI
- Job Description Job Description Job Title: Business Analyst 5 Location: Lansing, MI (Hybrid) Duration: 12 Months+ Top Sk...
- 4/24/2024 12:00:00 AM
Digital Marketing Analyst II, AdTech Programmatic - Irving/Dallas, Texas
- Acxiom
-
Lansing, MI
- Acxiom is looking for an ambitious and motivated Digital Marketing Analyst II - AdTech Programmatic in Dallas, Texas to ...
- 4/24/2024 12:00:00 AM
Business Analyst 5
- EGROVE SYSTEMS CORPORATION
-
Lansing, MI
- Job Description Job Description Job Title: Business Analyst 5 Location: Lansing, MI (Hybrid) Duration: 12 Months+ Top Sk...
- 4/23/2024 12:00:00 AM
Analyst, Audience Addressable
- Comcast Corporation
-
Lansing, MI
- Effectv helps businesses reach the right audience with the right message at the right time. We harness the scale and qua...
- 4/23/2024 12:00:00 AM
Analyst, Audience Addressable
- Comcast Corporation
-
Jackson, MI
- Effectv helps businesses reach the right audience with the right message at the right time. We harness the scale and qua...
- 4/23/2024 12:00:00 AM
About Lansing, Michigan
Lansing /ˈlænsɪŋ/ is the capital of the U.S. state of Michigan. It is mostly in Ingham County, although portions of the city extend west into Eaton County and north into Clinton County. The 2010 Census placed the city's population at 114,297, making it the fifth largest city in Michigan. The population of its Metropolitan Statistical Area (MSA) was 464,036, while the even larger Combined Statistical Area (CSA) population, which includes Shiawassee County, was 534,684. It was named the new state capital of Michigan in 1847, ten years after Michigan became a state.
The Lansing metropolitan area,...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Analyst jobs
$55,619 to $71,790
Lansing, Michigan area prices
were up 1.3% from a year ago
were up 1.3% from a year ago
What does a Digital Marketing Analyst do?
Digital Marketing Analyst in Sioux Falls, SD
However, they struggle to interpret the results of their various online marketing campaigns.
November 30, 2019
Digital Marketing Analyst in Hartford, CT
Digital Marketing Analysts implement a variety of strategies to meet business objectives.
November 27, 2019
Digital Marketing Analyst in New Brunswick, NJ
In this role, analysts work with a range of data to create context and insights to help brands gain an important market edge by understanding and expanding their customer base.
February 20, 2020