Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
THIS POSITION REQUIRES YOU TO WORK ONSITE IN NICHOLASVILE, KY.
WE ARE LOCATED IN NICHOLASVILLE, KY.
Summary: Assist marketing leadership in the planning, design and implementation of marketing plans and tactics focused on enhancing brand awareness, driving web traffic, and acquiring leads/customers specifically around our different product categories. Develop, implement, and manage digital and direct mail campaigns that capture the essence of the products we offer, the value we provide beyond the manufacturers, and the expertise of Lockmasters in the different product categories. Collaboration with product management and other marketing and sales functions is critical.
Essential Duties and Responsibilities: include the following:
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Job Type: Full-time
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Work Location: In person
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