Digital Marketing Analyst jobs in Lynchburg, VA

Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)

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Digital Analyst - Marketing and Communications
  • UVA Medical Center
  • Charlottesville, VA FULL_TIME
  • UVA Health seeks a Digital Analyst to join its Office of Strategic Marketing and Communications department, on the Digital Marketing and Engagement team. This position will support, enforce, and continue to evolve the data-driven decision culture within the Department, working with internal stakeholders to provide insights into the digital acquisition, engagement, and awareness initiatives across the department. The Digital Analyst will need a deep understanding of a broad range of marketing channels including but not limited to SEM, SEO, social, display ads, email marketing automation, and web performance. They will need strong technical skills as well as excellent analytics skills, be detail-oriented, partner collaboratively with others and be comfortable presenting actionable insights to inform digital strategies. Collect, organize, and analyze customer, campaign, and web behavioral data. Recommend and implement testing strategies, analyze key metrics, and identify opportunities to increase effectiveness. Develop and present learnings from the analyses, including actionable insights and recommendations. Develop analytics plan to support customer journeys that map out the user's path to conversion Create dashboards, data visualizations, and campaign and website performance reports. Understands UTM best practices and knows to how to assess UTM strategy to enhance learnings. Monitor and analyze digital media and marketing analytics trends. Communicate and present to colleagues and Department leadership. Position Compensation Range: $62,670.40 - $100,276.80 Annual MINIMUM REQUIREMENTS Education: Bachelor's degree Experience: 5 years of experience in a role that focuses on leveraging analytical and reporting tools, including but not limited to Tableau, Google Analytics, and Data Studio. Licensure/Certification: None. PHYSICAL DEMANDS This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs. The University of Virginia, including the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information. The University of Virginia is an iconic public institution of higher education, boasting nationally ranked schools and programs, diverse and distinguished faculty, a major academic medical center, and proud history as a renowned research university. In January of 1819, the Commonwealth of Virginia’s General Assembly chartered what would become the University of Virginia. Entering our third century, the University has served Virginia, the nation, and the world by: educating responsible citizen-leaders; advancing, preserving, and disseminating knowledge; and providing world-class patient care. These responsibilities are enduring and continue to inspire our efforts. The UVA Health System is renowned for providing outstanding patient care, educating tomorrow's health care leaders, and discovering new and better ways to treat diseases. The UVA Medical Center and Physicians Group, School of Medicine, and School of Nursing are recognized for their excellence in patient care, education, and research. At UVA, we offer a rich collection of benefits, which have long been recognized and valued for their comprehensiveness and competitiveness in the market. In addition to a robust array of traditional benefits such as health care, time off, and retirement, UVA offers an array of other benefits and services to support faculty, staff, and UVA Health team members with their personal and family needs. We are committed to a policy of equal opportunity for all persons and welcome diversity in all forms. For more information on the University of Virginia and the surrounding area, visit our Why UVA and Why Charlottesville webpages
  • 4 Days Ago

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Digital Analyst - Marketing and Communications
  • Commonwealth of Virginia
  • Newcomb, VA OTHER
  • UVA Health seeks a Digital Analyst to join its Office of Strategic Marketing and Communications department, on the Digital Marketing and Engagement team. This position will support, enforce, and conti...
  • 30 Days Ago

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Digital Analyst
  • University of Virginia Community Credit Union
  • Charlottesville, VA FULL_TIME
  • DescriptionUniversity of Virginia Community Credit UnionWorking together to strengthen the financial wellness of our members and local communities. University of Virginia Community Credit Union Member...
  • 21 Days Ago

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Digital Marketing Intern
  • Lee Construction Group, Inc.
  • Charlottesville, VA INTERN
  • Would you like to learn more about the digital world of marketing through the lens of construction? Are you highly organized with a strong learning orientation? Are you a collaborative and positive in...
  • 2 Months Ago

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Pre-flight Graphic Artist for Digital Printing / Marketing
  • Sir Speedy, Charlottesville, VA
  • Charlottesville, VA FULL_TIME
  • A locally owned and nationally recognized Printing, Signage and Marketing Services company in Charlottesville is looking for an experienced Prepress Graphic Artist / Customer Service Representative. W...
  • Just Posted

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CRM Marketing Cloud Analyst
  • Commonwealth of VA Careers
  • Harrisonburg, VA FULL_TIME
  • Working Title: CRM Marketing Cloud Analyst State Role Title: Information Technology Specialist II Position Type: Full-time Staff (Classified) Position Status: Full-Time College/Division: Information T...
  • Just Posted

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0 Digital Marketing Analyst jobs found in Lynchburg, VA area

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Social Media Manager
  • Digital Marketing Agency
  • Lynchburg, VA
  • Job Description Job Description Social Media Manager We are seeking a highly skilled and creative Social Media Manager t...
  • 4/24/2024 12:00:00 AM

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Marketing Specialist
  • NB Handy
  • Lynchburg, VA
  • ESSENTIAL DUTIES AND RESPONSIBILITIES (Other duties may be assigned) Participate in the development of marketing strateg...
  • 4/24/2024 12:00:00 AM

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Automobile Brand Ambassador
  • Berglund Automotive
  • Lynchburg, VA
  • Come join our team at Kia of Lynchburg. We are we are the Largest and most successful auto group in the region. Experien...
  • 4/23/2024 12:00:00 AM

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Marketing Representative
  • Optavise
  • Lynchburg, VA
  • Optavise, formerly part of PMA USA, is looking for individuals who have the desire to earn a good living, work a flexibl...
  • 4/23/2024 12:00:00 AM

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Marketing Associate Lynchburg, VA, United States (On-site) Posted on 04/19/2024 Be the First to[...]
  • Sinclair Broadcast Group
  • Lynchburg, VA
  • WSET is looking for a Marketing Associate who will serve as a dedicated marketing, data, and content powerhouse across t...
  • 4/23/2024 12:00:00 AM

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Brand Representative
  • AMS Retail Solutions
  • Lynchburg, VA
  • Job Description Job Description Immediate opening for Territory Representative for Bosch Power Tools Ideal candidates ha...
  • 4/23/2024 12:00:00 AM

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Academic Marketing Specialist
  • Liberty University
  • Lynchburg, VA
  • The Academic Marketing Specialist position involves developing and managing marketing strategies and materials for acade...
  • 4/22/2024 12:00:00 AM

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Aerie - Sr Brand Ambassador (Sr Sales Associate) - US
  • AMERICAN EAGLE OUTFITTERS INC.
  • Lynchburg, VA
  • BE PART OF SOMETHING REAL YOUR ROLE As a part-time Sr Brand Ambassador, you bring our brand to life every day! Your goal...
  • 4/21/2024 12:00:00 AM

Lynchburg is an independent city in the Commonwealth of Virginia in the United States. As of the 2010 census, the population was 75,568. The 2017 census estimates an increase to 81,000. Located in the foothills of the Blue Ridge Mountains along the banks of the James River, Lynchburg is known as the "City of Seven Hills" or the "Hill City". In the 1860s, Lynchburg was the only major city in Virginia that was not recaptured by the Union before the end of the American Civil War. Lynchburg lies at the center of a wider metropolitan area close to the geographic center of Virginia. It is the fifth-...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Analyst jobs
$52,688 to $68,007
Lynchburg, Virginia area prices
were up 1.2% from a year ago

Digital Marketing Analyst in Sioux Falls, SD
However, they struggle to interpret the results of their various online marketing campaigns.
November 30, 2019
Digital Marketing Analyst in Hartford, CT
Digital Marketing Analysts implement a variety of strategies to meet business objectives.
November 27, 2019
Digital Marketing Analyst in New Brunswick, NJ
In this role, analysts work with a range of data to create context and insights to help brands gain an important market edge by understanding and expanding their customer base.
February 20, 2020