Digital Marketing Analyst jobs in Madison, WI

Company Description

While this position is fully remote, we're looking for candidates that live in the U.S. This is to facilitate communication and coordination with internal teams and clients.

The Digital Ring isn’t your average marketing agency. We’re an award-winning crew of business-minded strategists, creatives, and developers. We work with clients big and small — across a wide range of industries — offering web design & development, SEO, content marketing & copywriting, branding, paid digital advertising, and more.

When we partner with a client, we become a seamless extension of their team. We get to know their company and their customer via an in-depth Discovery phase before creating and executing a carefully considered strategy to deliver a beautiful website or tailored marketing plan designed to help them reach their business goals.

While we’ve been in business for 6 years, we still embody a “startup” mentality: we outwork the competition, we think outside the box, and we push the envelope. And all the while — we manage to have just a little bit of fun.

Job Description

TO BE CONSIDERED FOR THIS POSITION . . .

You must complete a pre-screening survey to be considered for this role. Access the survey here: https://forms.gle/PUiWjZE9DMuxf8a46

You must also attach a resume and cover letter.

JOB OVERVIEW

The Marketing Strategist is the main point of contact and lead strategist for many of our larger and more complex clients. They’re responsible for providing high-quality, valuable strategic consulting services on each and every client account by thinking critically, asking thoughtful questions, and providing constant strategic recommendations in external and internal emails, meetings, and deliverables.

Our Marketing Strategists serve as the client team lead on enterprise-level marketing retainers, branding projects, website projects, and campaign projects. Their main focus is on building strong and successful client partnerships through strategic consulting and by leading the internal team to create high-quality and high-performing marketing programs.

Marketing Strategists at The Digital Ring see the big picture — always keeping our clients’ broader business goals in mind and creating marketing strategy to further those goals. They’re also responsible for tracking the profitability of each client and making recommendations to TDR leadership to expand/grow existing partnerships.

RESPONSIBILITIES & DUTIES

• Support and enable healthy client partnerships by continuously assessing and actively developing the relationship.
• Build client trust and confidence by fostering two-way communication, presenting and communicating in a compelling manner, and continuously providing consultative, business-minded recommendations.
• Provide high-quality, valuable strategic consulting services on each and every client account by thinking critically, asking thoughtful questions, and providing constant strategic recommendations in external and internal emails, meetings, and deliverables.
• Serve as the client team lead, setting the strategic direction for each retainer/project, making decisions about when to pivot and adjust overall process/approach, determining when/how to adjust scopes of work vs when to push back on clients and issue change orders, etc.
• Ensure branding/website clients feel the value of TDR’s services by driving creative strategy throughout the branding/website processes.
• Ensure retained clients feel the value of TDR’s services by driving strategy and communicating results through the Ringaround process:
  • Conduct Diagnostics and Assessments for Clients by spearheading the strategic direction and leading the specialty teams to support with execution.
  • Develop and present compelling, results-oriented Strategic Marketing Plans by spearheading the strategic direction and leading the specialty teams to support with execution.
  • Lead and collaborate with the specialty teams to brainstorm and develop creative campaign concepts, customer journey maps, and campaign plans.
  • Lead the specialty teams to develop business-minded, holistic, and data-driven strategies and tactics that will help our clients reach their business goals.
  • Gather data, share insights, and apply optimizations in order to ensure we set and meet appropriate quarterly KPIs and Profitability metrics.
• Lead efforts to quickly and effectively resolve issues for our clients and our business. This includes everything from quality and performance issues to identifying or improving processes and guidelines.
• Ensure all tasks are completed on time, at a high quality, and within budget by creating and managing projects and tasks within Wrike and by leading and collaborating with the specialty teams.
• Enable clear communication with the client by prepping for, taking command of, and facilitating efficient and effective client meetings.
• Enable clear communication with internal stakeholders by prepping for and leading internal sprint meetings.
• Ensure client recommendations are data-driven and business-minded by working with the team to gather relevant research and data.
• Identify opportunities for improvement and mark progress toward business goals by reporting on and analyzing monthly/quarterly/campaign/annual data.
• Ensure all projects meet deadlines and quality standards by setting clear expectations for every project, holding yourself and your client team accountable, and providing and requiring these details when taking on a new project/account.
• Support TDR profitability goals by creating accurate project estimates and SOWs with support from the VP. Allocate client hours/resources and manage hourly burn to guarantee a profitable client partnership
• Guarantee accurate billing by prepping for monthly billing reviews with the VP and Director of Operations.
• Help TDR generate new ideas and strategies for our clients by researching and sharing the latest trends with others within the organization and by innovating and improving internal processes.

Qualifications

• Must have at least 3 years of experience in a strategic marketing position, agency experience preferred
• Must be a strategic thinker, able to craft marketing strategy independently or with limited oversight
• Must be a problem-solver, able to react quickly to new or complex client requests
• Must have exceptional communication skills and be able to speak and write clearly and succinctly
• Must be personable and able to develop great working relationships with clients and internal team members alike
• Must be able to meet project deadlines and budgets (requires a proactiveness in seeking client feedback and approvals)
• Must have excellent prioritization and organizational skills in order to juggle competing demands
• Must be a great presenter who can confidently and persuasively sell work and ideas
• Must be resilient and positive, even in difficult situations (attitude is everything here at TDR)

Additional Information

Job classification: Salaried, exempt

Work/environment: Full-time remote

Equal Opportunity Employer: The Digital Ring is proud to be an equal opportunity employer. We consider candidates regardless of age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and any other consideration covered by federal, state and local laws.