Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Digital Marketing Specialist- Job Description
The Nation’s Leading Kayak Company – Designed, Molded, & Assembled in the USA! Our company goal is to combine affordable products with unparalleled service, and we are looking to add team members like you who will help to achieve those ideals.
Responsibilities
· Collaborates with the Sales Manager / VP, for maintaining product spec/support content, editing of existing content and implementation of new content on KL Outdoor websites.
· Develops, manages, and utilizes company’s social media channels for company and product promotion.
· Develops and maintains digital sales tools.
· Manage and optimize KL Outdoor product listings on customer websites (Amazon, Walmart, etc)
· Creation and presentation of Annual Sales Deck’s for customer assortments.
· Obtain basic knowledge and understanding of EDI requirements for all accounts.
· Understand vendor guidelines and agreements; ensure the company is consistently meeting all contractual obligations.
· New account set-up and customer account maintenance.
· Maintain updated knowledge of all KL Companies customers and their programs (Defective allowance, co-op, pay terms, commissions, etc.)
· Update and Maintain New and current product Images.
Qualities and skills we look for…
· Exhibit initiative, responsibility, and flexibility.
· Excels at developing professional relationships within all levels of the organization.
· Excellent verbal and written communication skills.
· Strong time management and organizational skills.
· Experience maintaining Amazon and other Seller listings.
· Microsoft Office (word, excel, outlook, teams) experience, required.
· Photoshop experience required.
· Valid driver’s license.
· Ability to lift 50lbs.
· WordPress skills.
· Web Design skills.
Job Type: Full-time
Pay: From $52,000.00 per year
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person
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