Digital Marketing Analyst jobs in Nassau, NY

Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)

O
Digital Marketing Manager - Overit
  • Overit
  • Albany, NY FULL_TIME
  • Hiring Immediately, Digital Marketing Manager


    Overit is looking for a Digital Marketing Manager to support the Media Director in researching, formulating, and executing media plans for specific clients. This role necessitates an understanding of the customer's business and its competition, so as to identify the ideal digital advertising and media requirements. Additionally, the Digital Marketing Manager will have direct communication with clients, together with the account/project management, technology, and creative teams. The SEM Strategist is also responsible for managing the work of the specialists and constructing and monitoring tests and reports to examine web analytics, PPC campaigns, and other pertinent information. 

    Responsibilities

    • Interpret clients' needs and develop comprehensive digital media strategies and tactics
    • Communicate media recommendations and alternatives in an ever-evolving environment
    • Give guidance and mentorship to junior media team members
    • Analyze advertising performance on a regular basis and suggest optimizations
    • Handle daily contact with internal technologists, account managers, activation teams, and client contacts
    • Create media plan presentation decks; conduct new media research
    • Collaborate with activation and technologist teams to ensure data quality
    • Generate insights for monthly client performance reports and present them to the client portfolio
    • Experience implementing and optimizing Google Adwords and Bing Ads
    • Experience setting up and optimizing Google Tag Manager and Google Local Services
    • Solid knowledge of web analytics tools like Google Analytics, specifically GA4
    • Provide insightful analysis on current marketing campaigns while proactively providing areas of growth and improvement
    • Develop and implement creative solutions for generating user acquisition and brand awareness
    • Define digital marketing strategies for offerings that cover all digital channels
    • You have a strong understanding of marketing and content development in order to help our clients clarify their message and convert leads into customers.
    • You have experience with crafting content and understanding the cultures of audiences on Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat, and TikTok.
    • You have the ability to turn the client's goals and our own user research into messaging and building marketing plans.
    • You have experience deploying a budget against a wide array of marketing channels while experimenting across new and existing channels.
    • You have strong analytical skills and an ability to create valuable reports to drive KPIs (via Google Analytics and social media channels), interpret what the data means, and recommend which actions to take for continuous improvement.
    • Support in measurement planning and pixel generation and third-party ad tracking needs with manager direction
    • Traffic plan assets such as creative and required tracking tags
    • Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
    • Experience in integrating and optimizing digital content into multiple distribution channels (web, social and mobile platforms)
    • Effectively lead or collaborate with cross-functional resources to deliver and market digital content and tools
    • Familiarity with web design and HTML
    We believe in:

    Overit is the full-service marketing agency known for businesses that feel recognizable and household names feel modern. We’re a team of 40 highly-skilled creative- and data-focused marketers committed to new ideas, new technology, and connecting audiences to the things they love. We’ve been called a Best Place to Work, Best Place In Show, and the agency to call when you’re ready to kick things up a notch.

    We’re looking for a standout individual to join our team. You’re a good fit for our team if you are:

    • A Rockstar – You’re not afraid to show off your skills or to throw down inspiration. You are excited by new ideas and solving challenges in creative unheard-of, creative ways.
    • Adventurous – You are motivated to go above and beyond — ready and willing to learn and take risks. You are on top of your game when learning about and working with new techniques, technologies, and platforms.
    • Play well in the sandbox – We are a full-service agency. Our work demands that we collaborate effectively and enthusiastically with strategists, creatives, developers, content creators, marketers, account and project managers, and clients. There’s no room for egos on this team — we all work together and support one another to create the best possible outcomes.
    • Ready to jam – You must be able to handle multiple priorities and deadlines without compromising quality. Time-management skills and attention to detail are a must.
    • Respectful – You respect your teammates, community, talent, and other people. Our clients put enormous trust in us, and we honor it by not just what we do but how we do it.



    Requirements

    • Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
    • Three years of progressive levels of responsibility in digital media planning, buying and management
    • Excellent written and verbal communication and presentation skills
    • Strong negotiating skills
    • Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
    • Demonstrated critical thinking and problem solving abilities
    • Strong analytical abilities
    • Strong quantitative skills, including analytical abilities and math proficiency
    • Experienced with social media, paid search, and programmatic advertising platforms and best practices
    • Technical proficiency, particularly with media systems and MS Excel/Google Sheets, Word/Docs and PowerPoint/Slides
    • Traditional advertising channel knowledge a plus


    Benefits

    • 401(k) matching
    • Dental insurance
    • Health insurance
    • Life insurance
    • Paid time off
    • Parental leave
    • Professional development assistance
    • Vision insurance

    Schedule: Monday to Friday

  • 1 Day Ago

P
Digital Marketing Manager
  • Protective Industrial Products
  • Latham, NY FULL_TIME
  • PIP Global Safety (“PIP®”) is a leading provider of personal protective equipment (PPE) and safety solutions, committed to enhancing workplace safety across various industries. With a focus on innovat...
  • 28 Days Ago

C
Digital Marketing and UX Specialist I
  • Capital District Physicians Health Plan Inc
  • Albany, NY FULL_TIME
  • Grounded by a compelling mission, core values, and compassion for people, CDPHP and its family of companies offer a strong foundation for a rewarding career. Established in 1984, CDPHP is a physician-...
  • 14 Days Ago

C
Digital Marketing and UX Specialist I
  • CAPITAL DISTRICT PHYSICIANS HEALTH PLAN INC
  • Albany, NY FULL_TIME
  • Grounded by a compelling mission, core values, and compassion for people, CDPHP and its family of companies offer a strong foundation for a rewarding career. Established in 1984, CDPHP is a physician-...
  • 15 Days Ago

D
US E-Consulting- Customer & Marketing- Digital Customer Salesforce CPQ Manager
  • Deloitte US
  • Albany, NY FULL_TIME
  • CPQ ManagerCustomer & Marketing is creating a new model for a new age-we are an agency and a consultancy. Understanding the digital space and preparing for what’s next is at our core. We help clients ...
  • 5 Days Ago

S
Marketing Associate
  • Shore Marketing Inc
  • Schenectady, NY FULL_TIME
  • With years of experience in the communication field, Shore Marketing has created relationship-based methods focused on our innovative marketing outreach techniques. There is no secret to our success. ...
  • Just Posted

Filters

Clear All

  • Filter Jobs by companies
  • More

0 Digital Marketing Analyst jobs found in Nassau, NY area

A
Senior Analyst - Model Validation (Remote EST time zone)
  • Ally
  • Albany, NY
  • **General information** **Ref #** 16960 **Remote?** Yes **Ally and Your Career** * Ally Financial only succeeds when its...
  • 3/28/2024 12:00:00 AM

N
Remote Regulatory Compliance Analyst (Insurance Industry)
  • National General Insurance
  • Albany, NY
  • Job Description Position/Title: Remote Regulatory Compliance Analyst (Insurance Industry) ** NOTES: Ideal candidate will...
  • 3/28/2024 12:00:00 AM

G
Sr Analyst Production Planning & Control
  • Global Foundries
  • Ballston Lake, NY
  • About GlobalFoundries: GlobalFoundries is a leading full-service semiconductor foundry providing a unique combination of...
  • 3/28/2024 12:00:00 AM

S
Administrative Specialist 1 (NY HELPS)
  • StateJobsNY
  • Albany, NY
  • Harvest your potential with the New York State Department of Agriculture and Markets! Join our team and become an integr...
  • 3/25/2024 12:00:00 AM

C
Pipe Stress Analyst / Piping Mechanical Engineer
  • Chemours
  • Albany, NY
  • As we create a colorful, capable and cleaner world through chemistry, we invite you to join our team to harness the powe...
  • 3/24/2024 12:00:00 AM

Nassau, the name of several places in New York State, may refer to: Nassau (village), New York Nassau (town), New York Nassau County, New York Nassau Island, former name of Long Island...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Analyst jobs
$62,973 to $81,281
Nassau, New York area prices
were up 1.5% from a year ago

Digital Marketing Analyst in Sioux Falls, SD
However, they struggle to interpret the results of their various online marketing campaigns.
November 30, 2019
Digital Marketing Analyst in Hartford, CT
Digital Marketing Analysts implement a variety of strategies to meet business objectives.
November 27, 2019
Digital Marketing Analyst in New Brunswick, NJ
In this role, analysts work with a range of data to create context and insights to help brands gain an important market edge by understanding and expanding their customer base.
February 20, 2020