Digital Marketing Analyst jobs in Orange, CA

Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)

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Digital Marketing Analyst
  • AMEN CLINICS, INC., A MEDICAL CORPORATION
  • Costa Mesa, CA FULL_TIME
  •  

    The Marketing-Customer Insights Analyst position is responsible for the measurement, analysis, and reporting of marketing activities and customer behaviors-trends across all strategic channels and digital platforms. Reporting to the Marketing Director, the Digital Marketing Analyst is responsible for collecting, analyzing, and reporting on website and marketing data regarding customers, markets, competitors, web behavior and campaign effectiveness through the user journey.

    This newly-created position requires a strong background in web metrics, tracking and reporting. The ideal candidate will have experience looking at multiple channels to interpret and present findings in a clear and concise way to support business decisions. The ideal candidate is a passionate team player that thrives by working in a collaborative fashion through open communication and participating as an active member of the team. Elevate the effectiveness of leads, sales, and marketing programs (organic and paid media efforts) through better measurement, and analysis. The goal will be to understand ROI and understand what media campaigns are working or not working so we can adjust campaigns and efforts to gain more effective results.

    The ideal candidate will possess strong knowledge and experience with Salesforce, multi-touch attribution, SQL database, Python coding, and data-visualization tools, such as Tableau, Power BI, or Qlik. This candidate should also be a passionate team player with the ability to work both independently and in a team-oriented, collaborative fast-paced, results-driven environment.

     

    Who We Are:

    Amen Clinics is one of the largest and most respected mental health private practices in the country. Our team is composed of the country’s most talented psychiatrists, psychologists, psychotherapists, and compassionate healers. Our marketing team works in a collaborative environment and are passionate about mental health.

    Essential Duties and Responsibilities:  

    • Standardized Reporting: Work with internal stakeholders to determine ongoing business intelligence needs in order to design, develop and produce ongoing reports and dashboards to support the business.
    • Campaign Analysis: Provide ROI analysis of all online marketing campaigns with predefined key performance indicators, including understating the consumer journey and how many touchpoints it takes on average to book an appointment. The ideal candidate has expertise working with multiple channels, including Paid Search, Facebook and other Social Media Channels, Programmatic Display and Native Advertising, Pre-Roll, Social Display, Email Marketing (Listrak & Klaviyo) and Call Tracking (Invoca) Platforms.
    • Test Design and Analysis: Work with Marketing Director and team to create a solid test design that will produce statistically sound, actionable results. Ideal candidate has Conversion Rate Optimization [CRO] experience with hands-on experience leading website, landing page, and performance marketing A/B and multivariate testing optimization efforts for all organic and paid digital channels
    • Web Analytics: In addition to setting up standard web reports, the ideal candidate will continually mine Google Analytics for nuggets of information and insights to improve website performance.
    • Competitor Analysis: Conduct market research to analyze the competitive landscape, determine brand perceptions, identify new market opportunities. 
    • Set up and Manage Tracking Mechanisms: Work with web developers to implement new tracking tools and ensure they are working properly on an ongoing basis.

    Qualifications and Requirements: 

    • Experienced in Salesforce, SQL (Structured Query Language) and Python Coding.
    • Possess strong knowledge and experience with multi-touch attribution (e.g. allocating credit to every touchpoint in the consumer journey, across marketing and advertising channels and tactics, and determining influence on driving a conversion event).
    • Experienced with data visualization tools such as Tableau, Power BI, MODE, DOMO and SQL database tools.
    • Proficient in Google Analytics or Adobe Analytics as well as experience running reports in Google Ads, Facebook, Native & Programmatic Tools, etc.
    • Experience analyzing data from WordPress, Listrak, Klayvio (or a similar ESP), and enterprise resource planning software
    • Ideal candidate will also have a strong understanding of Invoca Call Tracking, Chat, and EHR and EMR Medical Health Software System (e.g. Best Notes)
    • Familiarity with cloud platforms (e.g., AWS, Azure, GCP) and big data technologies
    • Proven track record of successfully implementing and deploying data models and AI solutions in real-world applications.
    • Strong proficiency in statistical analysis, machine learning, and AI algorithms, with expertise in various techniques such as regression, classification, clustering, deep learning, and natural language processing (NLP).
    • Bachelor’s Degree with 4 years’ marketing analytics experience

    Knowledge, Skills and Abilities: 

    • Ability to articulate learning to the team in laymen’s terms.
    • Excellent organizational, planning and project and time management skills.
    • Be a team player and bring innovation to the table in the fast-moving industry.
    • Passionate about marketing, self-sufficient, a strong interest in technology, strong problem solving and critical thinking skills, and the analytical mindset to distill insights from big data sets
    • Ability to develop professional relationships in all aspects of the position that result in stable, consistent, reliable, and courteous communication when dealing with other organizations. 
    • Ability to work both independently and in a team-oriented, collaborative fast-paced, results-driven environment
    • Demonstrated ability for accuracy and thoroughness. 
    • High level of verbal and written communications skills. 

    Physical Demands:

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    • Frequent typing and viewing of computer screen.
    • Frequent use of hand and fingers with machines, such as computer, copier, fax machine, scanner, and telephone.
    • Frequent hearing, listening, and speaking by telephone and in person.
    • Occasionally required to stand, walk, reach with hands and arms, stoop, or bend.
    • Occasionally required to lift objects up to 15lbs. with the ability to lift multiple times per day.

    Work Environment:

    The work environment described here are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    • Work indoors in temperature-controlled environment.
    • The noise level is usually moderate.
  • 7 Days Ago

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Event and Digital Marketing Coordinator
  • NEOSOL INTERNATIONAL CORPORATI
  • Orange, CA FULL_TIME
  • Description Summary: Responsible for coordinating planning and logistics for accounts, developing digital content from in-person events, being the spokesperson/ face of brands at public events, and be...
  • 11 Days Ago

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Digital Marketing Specialist
  • Falck USA
  • Orange, CA FULL_TIME
  • Falck is a is a global emergency medical services provider originating from Denmark that services 3 states in the US including: California, Oregon, and Colorado. Falck has been operating in the US sin...
  • 11 Days Ago

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Marketing Specialist - Shopify and Digital
  • Pasona N A, Inc.
  • Irvine, CA FULL_TIME
  • Job Title: Marketing Specialist - Shopify and Digital Pay Range: ~ $70,000 Benefits: 401(k) matching, Health, Dental, Vision, Life Insurance, PTO, Paid Holidays and more Location: Irvine, CA Work styl...
  • 12 Days Ago

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Digital Marketing Coordinator
  • Bandai Namco Entertainment America
  • Irvine, CA FULL_TIME
  • POSITION SUMMARY The Digital Marketing Coordinator will work within the Digital Business department at Bandai Namco Entertainment America Inc. executing digital marketing strategies to increase revenu...
  • 14 Days Ago

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Digital Marketing Coordinator (FT)
  • Bporelations.com
  • Irvine, CA FULL_TIME
  • We are looking for a competent digital marketing coordinator to support and optimize our organization's digital marketing programs. Duties for the digital marketing coordinator will include tracking c...
  • 14 Days Ago

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0 Digital Marketing Analyst jobs found in Orange, CA area

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Digital Marketing Analyst - Paid Media Analytics & Optimization
  • PACSUN
  • Anaheim, CA
  • Join the Pacsun Community Pacsun is dedicated to delivering an exclusive collection of the most relevant brands and styl...
  • 3/18/2024 12:00:00 AM

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Senior Product Manager I, Content Data Products
  • The Walt Disney Company
  • Santa Monica, CA
  • Job Posting Title: Senior Product Manager I, Content Data Products Req ID: 10080481 Job Description: On any given day at...
  • 3/17/2024 12:00:00 AM

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E-Commerce Marketing Associate (Creative) (Hybrid Remote) (Entry-Level)
  • Reli.
  • Irvine, CA
  • Reli. is a rapidly growing eCommerce company selling on Amazon (www.amazon.com/reli), Walmart, Shopify (ShopReli.com), a...
  • 3/16/2024 12:00:00 AM

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E-Commerce Marketing Associate (Creative) (Hybrid Remote) (Entry-Level)
  • Reli.
  • Los Angeles, CA
  • Reli. is a rapidly growing eCommerce company selling on Amazon (www.amazon.com/reli), Walmart, Shopify (ShopReli.com), a...
  • 3/16/2024 12:00:00 AM

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E-Commerce Marketing Associate (Analytical) (Hybrid Remote) (Entry-Level)
  • Reli.
  • Irvine, CA
  • Reli. is a rapidly growing eCommerce company selling on Amazon (www.amazon.com/reli), Walmart, Shopify (ShopReli.com), a...
  • 3/15/2024 12:00:00 AM

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E-Commerce Marketing Associate (Analytical) (Hybrid Remote) (Entry-Level)
  • Reli.
  • Reli. is a rapidly growing eCommerce company selling on Amazon (www.amazon.com/reli), Walmart, Shopify (ShopReli.com), a...
  • 3/15/2024 12:00:00 AM

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Senior Specialist Digital Marketing
  • TaylorMade Golf Co.
  • San Clemente, CA
  • We are seeking a creative and results-driven Digital Marketing Analyst to oversee and execute digital marketing strategy...
  • 3/15/2024 12:00:00 AM

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E-Commerce Marketing Associate (Analytical) (Hybrid Remote) (Entry-Level)
  • Reli.
  • Los Angeles, CA
  • Reli. is a rapidly growing eCommerce company selling on Amazon (www.amazon.com/reli), Walmart, Shopify (ShopReli.com), a...
  • 3/15/2024 12:00:00 AM

Orange is a city located in Orange County, California. It is approximately 3 miles (4.8 kilometers) north of the county seat, Santa Ana. Orange is unusual in this region because many of the homes in its Old Town District were built before 1920. While many other cities in the region demolished such houses in the 1960s, Orange decided to preserve them. The small city of Villa Park is surrounded by the city of Orange. The population was 139,812 as of 2014. The city has a total area of 25.2 square miles (65 km2), 24.8 square miles (64 km2) of which is land and 0.4 square miles (1.0 km2) of which i...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Analyst jobs
$63,872 to $82,442
Orange, California area prices
were up 3.0% from a year ago

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