Digital Marketing Analyst jobs in Pennsylvania

Job Title:Digital Advertising Specialist

Job Type: Full-Time

Location:Pittsburgh, PA, Hybrid, 2-3 Days Onsite

Restriction:This opportunity is for candidates residing in or relocating to Pittsburgh, PA

Compensation:$50,000 to $65,000 Annually Benefits

Company Overview

The client is a full-service digital marketing agency dedicated to cultivating client success through data-driven strategies and compelling creative to expand their clients digital reach. Clients include Atlantic Coast Conference, Hot Wheels Monster Trucks Live, VELUX Skylights, and many more.

The Ideal Candidate

You are an analytical person who enjoys the daily challenges of optimizing paid search and other digital campaigns to meet or exceed KPIs. You understand the various elements of campaigns, leverage best practices, and test new offerings and strategies. You love working with other teams and clients and owning the success of your assigned accounts. You take pride in your work and enjoy sharing your knowledge and experience with others.

Job Overview

As a Digital Advertising Specialist, you will manage client campaigns across a variety of platforms, including but not limited to Google Ads, Meta Ads, Pinterest Ads, LinkedIn Ads, and TikTok Ads. Day-to-day, you’ll be responsible for executing a variety of marketing activities for the clients in your portfolio, including keyword research, audience creation, implementing campaigns, monitoring results, and reporting. This full-time position operates as a hybrid with an in-office component of 2-3 days per week in the Pittsburgh, PA, co-working space in Lawrenceville (Field Day).

Key Responsibilities

• Publish, monitor, and optimize marketing campaigns for various clients on an ongoing basis.
• Oversee $250,000 per month of the client's media budgets.
• Optimize client accounts regularly to drive improved performance in KPIs through keyword research, bid strategy updates, and more.
• Analyze detailed advertising performance reports and analytics.
• Identify opportunities for client success through Google Ads, Meta, LinkedIn, etc.
• Work with their account team to develop media plans to achieve specific client goals.
• Collaborate with internal team members.
• Research and develop strategies based on market trends, new Google Ads products and ad types, etc.
• Quality control: review all ads and budgets for errors.
• Strategy and Innovation: Bring new ideas to agency management.
• Implementing and testing new products and strategies.

Experience and Skills

• Prior experience in search engine marketing and the Google Ads platform (2 years).
• Prior experience in Meta Advertising (2 years).
• Prior experience on LinkedIn, TikTok, and Pinterest is preferred.
• Prior experience identifying tracking for conversions and goals.
• Running A/B, multivariate tests.
• Google Ads certified.
• Multi-location accounts are preferred but not required.
• Outstanding ability to think creatively and strategically and identify and resolve problems.
• Excellent verbal and written communication skills.
• Ability to work within a team and independently.
• Prior experience with a project management system(s).
• Strong organizational, time management, and analytical skills.
• Attention to detail is not cliche'—it's a core component of this role.

Successful Candidates Demonstrate the Following Skills and Experiences

• Prior agency experience.
• Background in live events, adventures, and restaurants.
• Proficient in Google Ads, Meta, Pinterest, LinkedIn, TikTok, and Programmatic.
• Experience with Google Ads Editor and reporting platforms.
• Experience handling accounts in the $100,000–$300,000 monthly budget range.
• High level of attention to detail.

Benefits

• Competitive salary
• Comprehensive medical benefits
• 401(k) with match
• 5 weeks of vacation per year
• Robust culture with strong work-life balance
• Flex Fridays
• Relocation package available as needed

Job Type: Full-time

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Health insurance

Work Location: In person