Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
The Digital Experience Data Analyst will analyze data and trends to provide business intelligence for the Idaho Central Digital Experience. Also responsible for operations of Digital Experience and related IT systems. This includes Online Banking, Account Opening, and Digital Communication Channel analysis.
Bachelor’s degree or 3 years of relevant work experience required. Preference given for post-secondary degree in computer science/computer information systems, or related field or a combination of related experience and education. Self-motivated with the ability to prioritize, meet deadlines, and manage changing priorities. Willingness to work occasionally outside of normal business hours. Excellent English oral and written communication skills. Knowledge of data processing, hardware platforms, and enterprise software applications. Technical experience with enterprise systems, databases, and user support. Strong analytical and problem-solving skills. Ability to always maintain the confidentiality of the Credit Union and member records. Proficiency in SQL, Python, or R for data manipulation and analysis is preferred. Proven experience with Power BI data application.
Performance Standard:
A demonstrated cooperative and positive attitude toward members and other Credit Union staff. Dedicated to serving our internal team members and holding team accountable for the Credit Union’s service standard. Be able to diagnose and solve complex problems. Professional appearance, and dependable with attendance, quality, and quantity of work performed. Must comply with the Bank Secrecy Act and USA Patriot Act as implemented by Idaho Central Credit Union.
Physical Requirements:
The above statements reflect the general details considered necessary to describe the essential functions of the job and should not be construed as a detailed description of all the work requirements that may be inherent of the job.
Must be eligible for membership at Idaho Central Credit Union to obtain employment.
Idaho Central Credit Union is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, age, disability, protected veteran status or other characteristics protected by law.
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