Digital Marketing Analyst jobs in Salisbury, NC

Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)

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Analyst-Digital Category Management
  • Lowe's
  • Mooresville, NC FULL_TIME
  • Please note, the ideal candidate for this role will need to be located in a commutable distance from our corporate office in Mooresville, NC or be open to relocation, as eligible.

    Job Summary

    The role of Analyst, Digital Category Management is to strategically evaluate the online experience for customers while also evaluating the industry to create and test data driven ways to improve upon the customer’s shopping experience with Lowe’s. The Analyst will review internal and external research and/or benchmarking, review/analyze customer information and other relevant data, conduct analysis, and provide insights and recommendations all to identify areas of improvement for the customer shopping experience. The Analyst will track, analyze, and report on key performance metrics to ensure activities within their assigned area are meeting strategic and financial objectives.

    What You Will Do:
    • Responsible for gathering and compiling competitive intelligence and data in a cohesive manner
    • Interprets analysis across a variety of factors and provides data driven recommendations help inform project plans
    • Accountable for implementation of tactics in assigned projects
    • Effectively communicates project plans and needs with partner teams to help ensure all plans and programs are aligned with department strategies
    • Builds in depth reports using data tools like Adobe Analytics
    • Conducts industry research and develops functional knowledge
    • Supports meetings with Online and Core Merchants to deliver insights to guide future strategies, tactics, or activities
    • Works as a member of a larger team
    • Analyze data from Adobe and other reporting suite to inform decisioning
    • Executes tactical plans to address observed customer opportunities

    Required Qualifications:

    • Bachelor's Degree Business Administration, Marketing, Finance, or related field (or equivalent work experience in related field)
    • 2-3 years relevant experience
    • 2 Years Ecommerce, Omni-Channel merchandising/marketing, Brand or Product Management Experience

    Preferred Qualifications:

    • Adobe analytics, PowerBI, Google analytics Experience

    About Lowe’s
    Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

    Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

    Pay Range for CA, CO, HI, NJ, NY, WA: $58,100.00 - $96,900.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
  • Just Posted

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Analyst-Digital Brand Advocate
  • Lowes
  • Mooresville, NC FULL_TIME
  • Expand your career possibilities.Thank you for dedicating your time and talent to Lowe’s. We want to give you more opportunities to learn and grow, so if you find a position you’re interested in below...
  • 7 Days Ago

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Analyst-Digital Brand Advocate
  • Lowe's
  • Mooresville, NC FULL_TIME
  • Please note, the ideal candidate for this role will need to be located in a commutable distance from our corporate office in Mooresville, NC or be open to relocation, as eligible Job Summary The Analy...
  • 7 Days Ago

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Analyst-Digital Category Management
  • Lowes
  • Mooresville, NC FULL_TIME
  • Please note, the ideal candidate for this role will need to be located in a commutable distance from our corporate office in Mooresville, NC or be open to relocation, as eligible.The role of Analyst, ...
  • 19 Days Ago

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Lead Analyst-Digital Category Management
  • Lowes
  • Mooresville, NC FULL_TIME
  • Expand your career possibilities.Thank you for dedicating your time and talent to Lowe’s. We want to give you more opportunities to learn and grow, so if you find a position you’re interested in below...
  • 10 Days Ago

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Lead Analyst-Digital Brand Advocate
  • Lowes
  • Mooresville, NC FULL_TIME
  • Expand your career possibilities.Thank you for dedicating your time and talent to Lowe’s. We want to give you more opportunities to learn and grow, so if you find a position you’re interested in below...
  • 2 Days Ago

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0 Digital Marketing Analyst jobs found in Salisbury, NC area

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Data Science Product Manager | AI Products
  • Red Ventures
  • Charlotte, NC
  • We are looking to hire a Data Science Product Manager to join our AI Product division. Formed last year, we are charged ...
  • 4/18/2024 12:00:00 AM

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VP/Director, Analytics - Credit Cards
  • OneMain Financial
  • Charlotte, NC
  • Position: VP/Director, Analytics Credit Cards Location: Charlotte, NC (Hybrid) OneMain Financial is looking for a VP/Dir...
  • 4/18/2024 12:00:00 AM

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VP/Director, Analytics - Credit Cards NC
  • Onemain Financial
  • Charlotte, NC
  • Position: VP/Director, Analytics Credit Cards Location: Charlotte, NC (Hybrid) OneMain Financial is looking for a VP/Dir...
  • 4/18/2024 12:00:00 AM

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Brand Advocate Analyst
  • Eliassen Group
  • Mooresville, NC
  • Our industry leading home improvement client is seeking a Brand Advocate Analyst. Hybrid role, must be in office twice a...
  • 4/17/2024 12:00:00 AM

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Customer Experience (CX) Product Owner
  • Freedom Financial Network
  • Charlotte, NC
  • **Customer Experience (CX) Product Owner** **Job Description** **The Opportunity:** Freedom Financial Network is seeking...
  • 4/17/2024 12:00:00 AM

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Brand Advocate Analyst
  • Eliassen Group
  • Charlotte, NC
  • Hybrid- Charlotte, NC Brand Advocate Analyst Must be local to Charlotte area and work Hybrid schedule Duration: 6+month ...
  • 4/16/2024 12:00:00 AM

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E-Commerce Marketing Associate (Analytical) (Hybrid Remote) (Entry-Level)
  • Reli.
  • Charlotte, NC
  • Reli. is a rapidly growing eCommerce company selling on Amazon (www.amazon.com/reli), Walmart, Shopify (ShopReli.com), a...
  • 4/16/2024 12:00:00 AM

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Advanced Digital Insights Analyst - Customer Experience
  • Kroger
  • Charlotte, NC
  • The Kroger Company is currently looking to hire an Advanced Digital Insights Analyst Customer Experience on a full time,...
  • 4/16/2024 12:00:00 AM

Salisbury (/ˈsɔːlzbəri/ SAWLZ-bər-ee) is a city in the Piedmont of North Carolina; it is the county seat of Rowan County. Located 44 miles northeast of Charlotte and within its metropolitan area, the town has attracted a growing population. This was 33,663 in the 2010 Census (growing 27.8% from the Census in 2000). Founded in 1753, Salisbury is noted for its historic preservation, with five Local Historic Districts and ten National Register Historic Districts. Salisbury is the home to North Carolina soft drink, Cheerwine, regional supermarket, Food Lion and Rack Room Shoes. It is one of two ci...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Analyst jobs
$54,067 to $69,787
Salisbury, North Carolina area prices
were up 1.5% from a year ago

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