Digital Marketing Analyst jobs in Springfield, MO

The Product Marketing Manager will be tasked with running the day-to-day operations of the Product Marketing team, working closely with Product Management and Sales in the development of DMP's product features and benefits.  Additionally, developing and executing go-to-market plans targeting dealers and end users.

Qualifications:

• Bachelor's degree in a Business, Marketing or Communications related field or equivalent experience.
• At least 3 years B2B marketing experience, preferably in technology.
• Proficiency with Microsoft Suite.
• Have a good work attitude and work cooperatively with others in the department and company.
• Extremely strong written and oral communication skills.
• Expertise in Marketing discipline(s).

Responsibilities:

• Serve as the Primary point of contact for Product Managers in the development of new products, features and updates.
• Manage all product-related documentation, including user guides, product category brochures, spec sheets, etc.
• Work with Product Management throughout product life cycle.
• Provide Product Management with ideas on new features/products, based on sales feedback and competitive data.
• Develop Go-to-Market plans for each new product launch/major enhancement/feature, including the development of the Sales Coach
• Develop campaigns to promote DMP product offerings among dealers.
• Identify synergies in products in order to create and promote DMP solutions.
• Create case studies and whitepapers related to Product Marketing efforts.

Bring your talent and drive to DMP! www.dmp.com/careers

EOE/Vet/Disabled