Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Essential Duties and Responsibilities
Non-Essential Duties and Responsibilities
Qualifications Required
(Required education may be satisfied by experience and/or working knowledge)
An Associate’s degree in Marketing, Communications, Advertising, or related field or two years of professional experience in marketing, communications and/or business sales, which must include professional social media and/or content creation experience.
Physical Requirements and Working Conditions
Sitting for extended periods of time, requires close visual acuity and the ability to work and operate computer applications and equipment including copy machine, telephone, or other basic business equipment. Some nights and weekend work hours are required. Occasional travel is required for special events and branch/department visits.
Qualifications Preferred
A Bachelor’s degree and two years of professional experience in marketing, communications, or social media. Professional experience in social media strategy development and management, photography, and videography. A working knowledge of banking products and services.
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