Digital Marketing Director jobs in Abilene, TX
Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Director jobs
- Abilene Housing Authority
-
Abilene, TX
FULL_TIME
-
We are looking for a Marketing Analyst who’ll research and identify ways to build our brand and acquire new clients.
Marketing Analyst responsibilities include tracking advertising costs, researching consumer behaviour and exploring market trends and opportunities. To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data.
You will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.
Responsibilities
- Analyze sales funnels and customer intent
- Measure ROI of online and offline advertising campaigns
- Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
- Track email campaign metrics (delivery, open, click-through rates)
- Monitor budget distribution and performance of paid ad campaigns
- Conduct competitive research and analyze benchmarking data
- Recommend website and campaign optimizations
- Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
- Work closely with sales and marketing teams to identify opportunities for new client acquisition
Requirements
- Work experience as a Marketing Analyst or similar role
- Expertise in Google Analytics
- In-depth understanding of SEM campaign strategies and SEO practices
- Experience with PPC campaigns
- Good knowledge of MS Excel
- Analytical abilities
- BSc in Marketing or relevant field
- 16 Days Ago
- Directors Investment Group
-
Abilene, TX
FULL_TIME
- Does this describe you?OrganizedAdaptableDisciplinedDetail-OrientedIf so, let’s talk!!We are seeking a self-motivated person to manage Google Ads campaigns and the services that revolve around it. Thi...
- Just Posted
- Better Talent Advisors
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Abilene, TX
FULL_TIME
- This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US. ABOUT US We are a well established company operating in the industrial supply space. We s...
- 20 Days Ago
- Vector Marketing
-
San Angelo, TX
FULL_TIME
- Vector Marketing is currently holding interviews for part-time sales rep positions. Our representatives sell Cutco products through one-on-one appointments that emphasize customer service. Experience ...
- 22 Days Ago
- US Agricultural Marketing Service
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Abilene, TX
FULL_TIME
- Duties The duties described are for the full-performance level. At developmental grade levels, assignments will be of more limited scope, performed with less independence and limited complexity. The d...
- 18 Days Ago
- Aruza Marketing LLC
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Abilene, TX
INTERN
- The Aruza Marketing Internship provides individuals the opportunity to learn vital skills in sales, persuasion, work ethic, and professional communication. Upon completion of the internship you will b...
- Just Posted
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0 Digital Marketing Director jobs found in Abilene, TX area
- Directors Investment Group
-
Abilene, TX
- Job Description Job Description Does this describe you? Organized Adaptable Disciplined Detail-Oriented If so, let’s tal...
- 4/23/2024 12:00:00 AM
- Directors Investment Group
-
Abilene, TX
- Job Description Job Description Does this describe you? Organized Adaptable Disciplined Detail-Oriented If so, let’s tal...
- 4/23/2024 12:00:00 AM
- Enlivant
-
Abilene, TX
- ** Sales Manager | Assisted Living** **Job Category****:** Sales and Marketing **Requisition Number****:** SALES014230 S...
- 4/22/2024 12:00:00 AM
- Philips
-
Stamford, TX
- Job TitleTrade and Shopper Marketing Manager (Stamford, CT)Job DescriptionThis role is critical to making consumers live...
- 4/22/2024 12:00:00 AM
- Philips
-
Stamford, TX
- Job TitleMarketing Campaign Performance Manager - Sonicare (Stamford, CT)Job DescriptionIn this role you will make consu...
- 4/22/2024 12:00:00 AM
- Philip Morris
-
Stamford, TX
- Regional Information Security Officer At PMI, we've chosen to do something incredible. We're totally redefining our busi...
- 4/21/2024 12:00:00 AM
- AMERICAN EAGLE OUTFITTERS INC.
-
Abilene, TX
- BE PART OF SOMETHING REAL YOUR ROLE As a part-time Brand Ambassador, you bring our brand to life every day! Your goal is...
- 4/20/2024 12:00:00 AM
- Synchrony
-
Stamford, TX
- Job Description: Role Summary/Purpose: This role is for a Product Owner of the Deposit Fraud Transformation SHIELD progr...
- 4/20/2024 12:00:00 AM
About Abilene, Texas
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