Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Chaparral and Robalo Boats, leading manufacturers of fiberglass boats is looking for a dynamic Marketing Director to oversee the development and delivery of a fully integrated marketing strategy. Ideal candidate will have a proven track record in a senior level marketing role and a strong background with digital marketing.
Job Overview
As Marketing Director, you will be responsible for developing inspiring campaigns for both brands, Chaparral Boats and Robalo Boats, that will stimulate the interest of the public. You are someone who embodies strong leadership abilities, creativity, understanding of BI and Analytics and has stellar communication skills.
The Role of Marketing Director:
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Job Type: Full-time
Pay: $50,000.00 - $100,000.00 per year
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Work Location: In person
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