Digital Marketing Director jobs in Allentown, PA

Location: Hybrid/Pittston, PA.

Director of Digital Marketing at Benco Dental

At Benco Dental, our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you!

What’s in it for YOU?

• Excellent Compensation Packages

• Medical, Dental and Vision Benefits Effective on Day 1

• 401k Package, Paid Time Off Program, and Profit Sharing

• Flexible/At Home Working Options

• Associate Discounts and Community Giveback Programs

• College Tuition Savings Program

• Caring Family Culture Toward all Associates

• Certified as a FORTUNE Great Place to Work

• Opportunities to join resource groups that promote Diversity, Equity, and Inclusion

• Family owned for 90 years

Position Summary:

Benco Dental is looking for a Director of Digital Marketing who will be responsible for the development and implementation of the digital marketing strategy and annual plans. This will be a key role in Benco Dental’s digital transformation journey and will support the delivery of a best-in-class user experience across our web properties and digital channels.

They will ensure that every component of our digital properties is bold, innovative, drives measurable engagement, and built from a customer-centric perspective. They will develop digital and technology strategies that successfully support both the company's brand and lead generation and revenue-generating opportunities, while connecting to the best tools, content, and integration in the technology ecosystem.

Do YOU Possess These Skills and Attributes?

• Creative innovator who stays up to date on current marketing trends including the use of AI
• Exceptional organization, presentation, and communication skills

Do These Responsibilities Interest YOU?

• Digital Marketing Strategy: Refine, own and execute on the digital marketing strategy and annual plan in alignment with business objectives.
• Team Leadership & Development: Build out the Digital Marketing function. Manage, guide and coach a team of direct reports responsible for various digital functions, including email, social media, SEO/CRO, Web, and content.
• Campaign Development: Work with team to develop effective integrated and automated campaigns including that drive awareness and engagement, increase traffic, generate leads and increase conversion.
• Target Segmentation: Implement segmentation and personalization strategies to enhance campaign effectiveness. Create and optimize automated marketing campaigns, including email drip campaigns, lead nurturing sequences, and triggered responses. Utilize dynamic content to engage current and potential customers.

• Budgeting: Develop and track the digital marketing budget
• Platform Management: Select, support and manage all digital marketing tools, platforms (e.g., HubSpot) and vendors. Collaborate with IT to ensure proper setup, integration with other tools, and data integrity within the platform.
• Data Analysis: Leverage data to understand performance by measures and reporting on all digital marketing campaigns and assessing against goals (ROI and KPIs).
• Agency Partner Management: Select and support digital agency partners that can augment the internal team.
• Other: Support ongoing competitive intelligence activity to drive program opportunity identification.

Do YOU Meet These Requirements?

• Bachelor's degree in Digital Marketing, Communications, or related field
• 6 years in Digital Marketing
• 3 years of people management experience
• Experience with digital marketing functions including email marketing, paid and organic social, display advertising, paid search, SEO, ABM
• Prior experience working in HubSpot or other marketing automation platforms.

Who We Are: It’s our Mission to Drive Dentistry Forward

Benco Dental, the largest privately owned, full-service dental distributor in the United States, has remained in the family since 1930—a family that now includes our more than 40,000 customers and over 1,500 associates in the 48 contiguous states.

We provide more supply and equipment options than any other full-service distributor, an offering enhanced by a comprehensive suite of services, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory-trained service technicians who begin every task by asking “What does the customer want?”

If you enjoy working for a progressive company, who is committed to diversity in our workforce, who values all customers and associates, who also provides the opportunity for growth and development- we encourage you to learn more about our Benco family. We are looking for driven professionals who want to play a key role in our future success, while making a positive impact within our industry. Thank you for your interest in Benco Dental. We look forward to hearing from you!

We're proud to be an equal opportunity and affirmative action employer. At Benco Dental we celebrate our associates' differences to foster a culture of diversity and inclusion every day. Click here to learn more about how we promote Equal Opportunity and Diversity and Inclusion at Benco.