Digital Marketing Director jobs in Altoona, PA

Description

Director, Digital Marketing  

 What you will be doing:  

• Spearheading the development, execution, and measurement of digital marketing strategies and campaigns
• Providing leadership, mentorship, and professional growth opportunities to the team, fostering a collaborative and innovative work environment
• Promoting and executing world-class online user experiences that drive engagement and conversion. Working with internal teams to help build, prioritize and implement website improvement and enhancements.
• Overseeing SEO and SEM efforts, applying a data-driven approach to optimize performance and increase traffic growth
• Managing and optimizing all paid advertising budgets
• Overseeing social media campaigns and strategies, both paid and organic
• Collaborating closely with sales, product development, corporate marketing, customer service, creative, IT and external partners to ensure alignment across the organization
• Leading data and analytics teams in collecting, analyzing, and interpreting digital data. Using insights to inform business decisions, optimize digital marketing strategies, and enhance customer engagement. 
• Assisting in the selection, implementation, and management of digital marketing technology tools and platforms
• Planning and managing complex projects; understanding available resources, developing timeline, budget and assigning areas of responsibility
• Adhere to New Pig’s Safety, Environmental, and Quality standards

 Ideal Candidate Qualifications:  

• Proven experience (10 years) in developing and executing successful digital marketing strategies, preferably within the B2B sector
• At least 5 years of experience in leading, developing and coaching cross-functional digital marketing teams
• Proficiency in data analysis and the ability to make data-driven decisions Familiarity with tools such as Google Analytics, Ahrefs, Google Search Console and SEMrush
• In-depth knowledge of SEO best practices and strategies. Experience in developing and executing content marketing strategies that align with SEO goals and corporate messaging.
• Proficiency in managing paid advertising campaigns across various platforms, including PPC, social media ads, and display advertising.
• A strong understanding of conversion rate optimization techniques to maximize revenue growth
• Proven ability to manage digital marketing budgets efficiently
• Strong verbal and written skills with an ability to articulate and communicate strategies and plans
• A commitment to staying updated with digital marketing trends and technologies, with a mindset for continuous innovation and improvement

Position will work at our headquarters in Tipton, PA. Remote possible for the right candidate.  

New Pig is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, age, qualified veteran status, or disability. If you require a reasonable accommodation in relation to the application process, please email [email protected].