Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Champions Group is a fast-growing home services group of 19 individually branded Plumbing, Heating and Air Conditioning companies. We partner with local brands that put our people and customers first and being the best place to work.
We are seeking a Director of Digital Marketing to lead demand generation efforts across our digital platforms; specifically, acquisition, cross-sell, and retention for home services like HVAC, plumbing, and electrical. You'll optimize data-driven strategies, collaborate with agencies to enhance programs and identify emerging trends. Your role includes evaluating and upgrading our marketing tech stack, forecasting performance, and managing a team of digital marketers. Reporting to the Chief Marketing Officer, you'll be crucial in building, expanding and leading our digital marketing programs, initiatives and teams. Join us and drive transformative initiatives in a dynamic environment.
Please note that this position is in-office 5 days a week in Brea, CA.
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REQUIREMENTS:
We are an equal-opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. We make hiring decisions based solely on qualifications, merit, and business needs at the time.
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