Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Director of Marketing/ Admissions
Do you have a background in health care sales and marketing? If you enjoy working with seniors and their families to secure the best care for a post-acute stay, consider the role of Director of Marketing at The Laurels of Sandy Creek!
The Director of Marketing manages the facility’s census by developing and maintaining positive relationships with hospitals, physician groups, community organizations and insurers.
The Laurel Health Care Company offers one of the leading employee benefit packages in the industry. This includes:
When you work with Laurel Health Care Company, you will join an experienced, hard-working team that values communication and collaboration.
Why just work when you can help shape a legacy?
Responsibilities
Act as a liaison between the facility and the outside community.
Connect daily with potential referral sources including hospitals, physicians, insurers, case management companies and health care agencies.
Create and execute facility sales and marketing plans and strategies.
Conduct facility tours for potential guests and families.
Conduct admission screenings of potential guests; determine level of care, services required, equipment needs and insurance coverage as needed.
Welcome guest and family upon admission.
Qualifications
Bachelor’s degree
Experience in health care sales, marketing, insurance or commensurate education preferred.
Experience in managed care or insurance preferred.
Covid 19 vaccination or acceptable exemption required
About Laurel Health Care Company
Laurel Health Care Company (The Laurels) is a national provider of skilled nursing, subacute, rehabilitative, and assisted living services dedicated to achieving the highest standards of care.
At The Laurels, caring is more than providing excellent medical and guest services. It's also being a companion, and treating each guest with the utmost dignity, respect and compassion. It's what we call "The Laurel Way of Caring", and it comes from within each one of us.
The Laurels was named a Great Place to Work for 2020 based on approximately 3,500 employee surveys that evaluated more than 60 elements of employee experience on the job, including employee pride in community impact, belief that their work makes a difference, and feeling their work has special meaning.
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