Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Company Description:
Home Instead is a premier provider of in-home care services globally, committed to enhancing the lives of elderly adults by offering personalized care, companionship, and a broad range of services that enable them to live independently at home. Our mission is rooted in enhancing the quality of life for both our clients and their families through dedicated care, compassion, and a commitment to excellence.
Job Summary:
The Marketer at Home Instead will play a vital role in developing and executing marketing strategies that increase brand awareness, drive service utilization, and support the overall growth objectives of the organization. This role requires a strategic thinker with a passion for storytelling, a knack for digital marketing, and the ability to engage diverse audiences. The successful candidate will be creative, results-driven, and possess an in-depth understanding of the healthcare or home care market dynamics.
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Why Join Us?
Home Instead offers a dynamic, supportive work environment where creativity and initiative are valued. We provide competitive salaries, professional development opportunities, and the chance to make a meaningful impact in the lives of elderly adults and their families. Join us in our mission to enhance the quality of life through compassionate care and innovative solutions.
Application Process:
Interested candidates should submit a resume, cover letter, and portfolio of marketing projects or campaigns that demonstrate relevant experience and success. [Provide link if applicable]
Home Instead is an Equal Opportunity Employer.
Job Type: Full-time
Pay: From $40,000.00 per year
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Work Location: In person
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