Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Position Summary:
Working under the direction of the Vice President of Operations, the Director will be responsible for leading internal and external communications at St. Joseph healthcare and identifying and establishing local business development, marketing and measurement strategies. This work may include, but is not limited to: managing local partnerships with area businesses, media partners, organizations, and physicians and providers – supporting increased visibility of local facilities and programs throughout the local community as well as supporting service line goals and objectives in order to achieve overall business retention and growth/volume/revenue goals for their local facility and the health system.
Education & Experience:
Covenant Health Mission Statement
We are a Catholic health ministry, providing healing and care for the whole person, in service to all in our communities.
Our Core Values:
We show respect, caring and sensitivity towards all, honoring the dignity of each person, especially the poor, vulnerable and suffering.
We promote justice and ethical behavior, and responsibly steward our human, financial and environmental resources.
We work in partnership, dialogue and shared purpose to create healthy communities.
We deliver all services with the highest level of quality, while seeking creative innovation.
Applicants, employees and former employees are protected from employment discrimination based on race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age (40 or older), disability, and genetic information (including family medical history).
Clear All
0 Digital Marketing Director jobs found in Bangor, ME area