Digital Marketing Director jobs in Battle Creek, MI

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

Recently Added Digital Marketing Director jobs

H
Digital Marketing Analyst
  • Hillsdale College
  • Hillsdale, MI FULL_TIME

  • Overview

    The Digital Marketing Analyst assists the digital marketing team with the day-to-day operations and reporting for college-wide and department-specific marketing initiatives. In addition, the Digital Marketing Analyst works with the Marketing Team on integrated marketing campaigns across multiple mediums and platforms.

    Responsibilities

  • Collaborate with the Marketing Team on objectives and development of media plans, including audience targeting and segmentation, messaging, flighting, and reporting.
  • Provide reporting and insights on digital and social campaigns across multiple channels, including Facebook/Instagram, YouTube, Twitter, LinkedIn, Display, Search, etc.
  • Compile data across technology platforms and create weekly/monthly reports, including analysis for insights, optimizations, and future strategy development.
  • Analyze data that facilitates opportunities and insights within customer journeys, including but not limited to paths to key journey stages and understanding drop-off rates through the conversion funnel.
  • Contribute to conceptualization, development, and maintenance of dashboards and reporting interfaces using various reporting tools and technologies.
  • Contribute to workflow efficiency improvements and more effective ideation by cultivating new learning tools, sources, and resources.
  • Ensure campaigns are meeting clearly defined conversion objectives.
  • Automate repetitive processes to improve efficiency.
  • Maintain knowledge of industry best practices and new technologies

    • Qualifications

    QualificationsTo perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

     

     Education & Experience

    Undergraduate degree or comparable certification and training.  3-5 years of digital marketing experience with non-profit experience preferred.

     

    Other Skills

    • Proficient with Microsoft Excel.
    • Must possess strong analytical and organizational skills, attention to detail, and a self-starter mindset.
    • Be imaginative and have a practical approach to problem-solving.
    • Possess strong listening, communication, and presentation skills.
    • Prefer experience with DOMO, Tableau, Datorama, or similar dashboarding tools.
    • Have worked within platforms including Google AdWords, Google Analytics, Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, and LinkedIn Ads.
    • Exemplify the Marketing Department’s Core Virtues: Creative, Courageous, Relentless, Strategic, and Partnership.

     

    Personal Characteristics

    The Marketing Department frequently interacts with donors, faculty and staff.  A clean, neat appearance and a pleasant relationship that is supportive of the College mission are essential.  This relationship needs to be pleasant, supportive, and professional, while maintaining confidentiality. 

     

    Code of Commitment

    Be a good representative of Hillsdale College to promote the liberal arts, the College’s original Articles of Association and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College.

  • 1 Month Ago
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G
Marketing and Communications Director
  • Goodwill Industries of Southwestern Michigan
  • Kalamazoo, MI FULL_TIME
  • Goodwill Industries of Southwestern Michigan MARKETING DEPARTMENT Position title: Marketing and Communications Director Classification: Executive Leadership Staff Supervised by: CEO WHY WORK FOR GOODW...
  • 1 Month Ago
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D
Controls Technician
  • Digital Technology Solution
  • Litchfield, MI FULL_TIME
  • Job Description· Assist maintenance technicians in troubleshooting industrial control systems.· Work with engineering to implement automated solutions to production issues.· Train machine operators an...
  • 1 Month Ago
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C
Digital Marketer
  • CS Roofing Company
  • Hillsdale, MI FULL_TIME
  • About us We are agile, innovative and our goal is to Create Facebook and You tube video content. . Our work environment includes: Modern office setting Food provided Casual work attire Flexible workin...
  • Just Posted
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A
Summer Sales Intern
  • Aruza Marketing LLC
  • Battle Creek, MI INTERN
  • The Aruza Marketing Internship provides college students the opportunity to learn vital skills in sales, persuasion, work ethic, and professional communication. Upon completion of the internship you w...
  • 6 Days Ago
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A
Summer Sales Intern
  • Aruza Marketing LLC
  • Battle Creek, MI INTERN
  • The Aruza Marketing Internship provides college students the opportunity to learn vital skills in sales, persuasion, work ethic, and professional communication. Upon completion of the internship you w...
  • 6 Days Ago
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0 Digital Marketing Director jobs found in Battle Creek, MI area

About Battle Creek, Michigan

Battle Creek is a city in the U.S. state of Michigan, in northwest Calhoun County, at the confluence of the Kalamazoo and Battle Creek rivers. It is the principal city of the Battle Creek, Michigan Metropolitan Statistical Area (MSA), which encompasses all of Calhoun County. As of the 2010 census, the city had a total population of 52,347, while the MSA's population was 136,146. According to the United States Census Bureau, the city has a total area of 43.73 square miles (113.26 km2), of which 42.61 square miles (110.36 km2) is land and 1.12 square miles (2.90 km2) is water, making Battle Cree...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$184,054 to $252,290
Battle Creek, Michigan area prices
were up 1.3% from a year ago
View detail

What does a Digital Marketing Director do?

Digital Marketing Director in Daytona Beach, FL
There are different job roles in digital marketing, like marketing campaigns designing, maintaining, supplying the right content for an organization, engaging people through social media, checking and keeping visitors flow on the website.
December 21, 2019
Digital Marketing Director in Pittsburgh, PA
Your New Digital Marketing Director or as it’s called in the modern workplace your – Chief Revenue Officer.
December 03, 2019
Digital Marketing Director in Phoenix, AZ
It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.
January 25, 2020