Digital Marketing Director jobs in Benton Harbor, MI

Do you have a background in healthcare sales and marketing? If you enjoy working with seniors and their families to secure the best care for a post-acute stay, consider the role of Director of Marketing at Royalton Manor!

The Director of Marketing manages the facility’s census by developing and maintaining positive relationships with hospitals, physician groups, community organizations and insurers.

At Ciena Healthcare, we take care of you too, with an attractive benefit package including:

• Competitive pay,

• Life Insurance,

• 401K with matching funds,

• Health insurance,

• AFLAC.  

• Employee discounts

• Tuition Reimbursement

• SPOTLIGHT, our virtual community and rewards and recognitions program, exclusively for Ciena staff members

In addition, we will help you advance your career with tuition reimbursement, discounts and other support.

You will join an experienced, hard-working team that values communication and strong teamwork abilities.

Responsibilities

Act as a liaison between the facility and the outside community.

Connect daily with potential referral sources including hospitals, physicians, insurers, case management companies and health care agencies.

Create and execute facility sales and marketing plans and strategies.

Conduct facility tours for potential guests and families.

Conduct admission screenings of potential guests; determine level of care, services required, equipment needs and insurance coverage as needed.

Welcome guest and family upon admission.

Qualifications

Bachelor’s degree

Experience in healthcare sales, marketing, insurance or commensurate education preferred.

Experience in managed care or insurance preferred.

Covid 19 vaccination or acceptable exemption required.

About Ciena Healthcare

Ciena Healthcare is Michigan’s largest provider of skilled nursing and rehabilitation care services.

 We serve our residents with compassion, concern, and excellence, believing that every one of them is a unique person who deserves our best each day that we care for them.  If you have a passion for improving the lives of those around you and working with others who feel the same way, Ciena is the place for you!