Digital Marketing Director jobs in Boulder, CO

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Digital Marketing Strategist - REMOTE
  • ZERO GRAVITY MARKETING
  • Boulder, CO FULL_TIME
  •  Zero Gravity Marketing (ZGM) is looking for a passionate, data-driven, and proactive Digital Marketing Strategist to join their Strategy Team. This role will report directly to the Director of Strategy.

    The Omnichannel Strategy Team drives the overarching strategy and execution of digital channels across our eCommerce and lead generation accounts. This resource will lead the SEO, PPC/Paid Social, Email/SMS, UX, and Social Media teams to develop full-funnel, multi-channel strategies and ensure client success. They will also be very data-driven, diving into both native and cross-channel reporting tools such as Google Analytics to inform pivots based on performances and insights.

    Working alongside an Account Executive, the Digital Marketing Strategist  will lead client calls and review any resulting executions as the last line before sending to the client. This resource must be able to dig into the data, find insights, and drive any resulting pivots across channels with relevant resources.

    Responsibilities:

    • Work with different departments to conduct audits and build multi-channel marketing plans

    • Work with a strategist from relevant teams, the Digital Marketing Strategist may assist those teams by doing:

      • PPC: 

        • Occasionally write ad copy

        • Pull together ad graphic direction

        • Dive into Facebook Ads Manager, AdWords, and Google Analytics to review ongoing performance and drive pivots

      • SEO:

        • Review ongoing performance and pull insights from SEO to PPC strategy

        • Assist with content topics and keyword recommendations 

      • UX:

        • Analyze on-site performance and make recommendations for website edits and optimizations to improve user experience across devices

        • Provide relevant edits to the site for individual promotional or product launch support

        • Provide clear wireframes of site edits and recommendations

      • Conversion Rate Optimization (CRO)

        • Interpret data from all sources to analyze the effectiveness of current strategies

        • Product/service merchandising recommendations for on-site pages

        • Provide data-backed website recommendations for landing pages, split testing, creative asset, and/or calls-to-action to optimize the customer journey and support conversion goals

      • Content & Creative

        • Provide direction and recommendations for visual content with channel best practices in mind

        • Share recommendations for cross-channel content rollout and distribution plans through digital channels

    • Work alongside our client team to further define holistic brand messaging and storytelling angles for consumer audiences to support marketing efforts 

    • Ideate and plan marketing and/or promotional calendars

    • Define and refine target audiences

    • Leading & managing multi-channel campaigns across departments

    • Stays on top of industry trends within digital marketing and the consumer space 

    Requirements:

    • 1-3  years of direct executional experience in at least one of the following channels: PPC/Paid Social, Email, or SEO. Multi-channel experience is highly preferred.

    • Proven experience in launching integrated and impactful digital marketing campaigns with measured outcomes

    • Expertise in customer segmentation and digital marketing

    • Strong analytical mindset and proven reporting experience

    • Strong project management, communication, and time management skills

    • Demonstrable experience of creating multi-channel strategies (digital preferred)

    • Excellent interpersonal and communication skills with the ability to collaborate and influence others

    • Google Analytics Certification highly preferred

    • Ability to multitask is crucial. Must be able to work with several different teams and with projects of varying priorities

    • Not required, but experience with customer loyalty, referral or review platforms is considered a plus


    Why join Zero Gravity Marketing?

    • Competitive pay & time off policies
    • 401k with Employer contribution
    • Remote position
    • Educational Opportunities
    • Medical, Dental, & Vision benefits offered
    • Summer Fridays!
    • WFH stipend
    • DEI committee




  • 15 Days Ago

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KJUS Digital Marketing Specialist
  • Acushnet
  • Boulder, CO FULL_TIME
  • WE ARE A PRODUCT COMPANY. WE ARE A PROCESS COMPANY. ABOVE ALL, WE ARE A PEOPLE COMPANY. The history of the Acushnet Company is tightly woven into the fabric of golf. From the start, we’ve been committ...
  • 22 Days Ago

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Digital Marketing Specialist
  • Coldwell Banker Distinctive Properties
  • Grand Junction, CO FULL_TIME
  • Coldwell Banker Distinctive Properties is seeking a Digital Marketing Specialist to join our team. The ideal candidate is responsible for executing and implementing digital marketing strategies as wel...
  • Just Posted

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Digital Marketing Specialist
  • Coldwell Banker Distinctive Properties
  • Grand Junction, CO FULL_TIME
  • Coldwell Banker Distinctive Properties is seeking a Digital Marketing Specialist to join our team. The ideal candidate is responsible for executing and implementing digital marketing strategies as wel...
  • Just Posted

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Digital Marketing Coordinator
  • Town of Snowmass Village (CO)
  • Snowmass Village, CO FULL_TIME
  • The Town of Snowmass Village is looking to hire a Digital Marketing Coordinator to join our Tourism Department! Position salary range: $54,904 - $76,865 Hiring range: $54,904 - $65,885 $1,000 sign-on ...
  • Just Posted

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Digital Marketing Manager
  • Four Seasons
  • Vail, CO FULL_TIME
  • About Four Seasons: Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be trea...
  • 3 Days Ago

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0 Digital Marketing Director jobs found in Boulder, CO area

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Senior Brand Director - Yoga & Mindfulness
  • Outside
  • Boulder, CO
  • **Senior Brand Director - Yoga & Mindfulness** * Boulder, CO - Remote OK * Full-Time * Healthy Living Group * Senior Bra...
  • 3/28/2024 12:00:00 AM

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Head of Marketing
  • WDHB
  • Denver, CO
  • About WDHB, the Company: WDHB is a pioneer in experiential learning for the corporate world. We assist organizations in ...
  • 3/28/2024 12:00:00 AM

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Paid Media Specialist
  • StickerGiant
  • Longmont, CO
  • StickerGiant is an Ecommerce business that manufactures high-quality stickers and labels, providing fast turnaround, and...
  • 3/27/2024 12:00:00 AM

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Email Marketing Manager
  • The Ash Group
  • Louisville, CO
  • **W2 ONLY, NO C2C or 3rd Parties** Title: Email Marketing Manager Location: Louisville, CO Setting: Onsite Pay: $85k - $...
  • 3/27/2024 12:00:00 AM

S
Associate Shopper Marketing Manager
  • Sovos Brands, Inc.
  • Louisville, CO
  • ** Associate Shopper Marketing Manager** **Job Category****:** MKTG **Requisition Number****:** ASSOC001041 Showing 1 lo...
  • 3/27/2024 12:00:00 AM

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Sr. Digital Account Manager
  • TransPerfect
  • Denver, CO
  • About the job As part of the Digital Client Solutions Department, the Sr. Digital Account Manager plays a key role in th...
  • 3/26/2024 12:00:00 AM

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Paid Media Specialist
  • Resource Label Group, Inc
  • Longmont, CO
  • Overview: Paid Media Specialist StickerGiant is an Ecommerce business that manufactures high-quality stickers and labels...
  • 3/25/2024 12:00:00 AM

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Senior Brand Director - Yoga Mind & Wellness
  • Outside
  • Boulder, CO
  • **Senior Brand Director - Yoga Mind & Wellness** * Boulder, CO - Remote OK * Full-Time * Healthy Living Group * Senior B...
  • 3/24/2024 12:00:00 AM

Boulder (/ˈboʊldər/) is the home rule municipality that is the county seat and the most populous municipality of Boulder County, Colorado, United States. It is the state's 11th most populous municipality; Boulder is located at the base of the foothills of the Rocky Mountains at an elevation of 5,430 feet (1,655 m) above sea level. The city is 25 miles (40 km) northwest of Denver. The population of the City of Boulder was 97,385 people at the 2010 U.S. Census, while the population of the Boulder, CO Metropolitan Statistical Area was 294,567. Boulder is known for its association with American fr...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$190,680 to $261,375
Boulder, Colorado area prices
were up 2.3% from a year ago

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