Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
The Director of Digital Marketing is the lead digital strategist for King & Columbus (K&C), the full-service, in-house marketing that is a sister-company to The Post and Courier. This position oversees King & Columbus’ digital marketing department which consists of six full-time staff - digital strategists and campaign managers. The team, under the leadership and direction of the Director of Digital Marketing, manages all of The Post and Courier and K&C’s client digital campaign trafficking, optimization, reporting and analysis. This role is pivotal in driving revenue, positively impacting client retention and refining media buying offerings, ensuring campaigns are well-executed and profitable. The Director of Digital Marketing sets and maintains high standards for campaign management, optimization and reporting. It is imperative that the position stays current with new marketing technologies. This position is client-facing and is hands-on in developing personalized marketing strategy recommendations based on client objectives. Additionally, the manager ensures the financial effectiveness of media solutions and maintains strong relationships with external partners. This position will be based in either The Post and Courier’s Columbia or Charleston offices.
RESPONSIBILITIES:
Requirements, minimum education level, and experience:
Physical Requirements, Work Environment and Travel:
Regularly required to sit, stand and walk for long periods of time. The job requires reaching with hands and arms, bending and stooping; light to moderate lifting of 15-30 pounds. The job requires hearing, speaking and writing with close eye work on a computer screen.
The worker is generally subject to inside environmental conditions, which provide protection from weather conditions but not necessarily from temperature changes.
Local travel may be required occasionally. The Post and Courier is an equal opportunity employer.
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