Digital Marketing Director jobs in Columbus, GA

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

Recently Added Digital Marketing Director jobs

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Digital Marketing Manager
  • Rocket Clicks
  • Columbus, GA FULL_TIME
  • Job Description
    Title: Digital Marketing Manager
    Report to: VP of Client Service
    Objective
    The Digital Marketing Manager leads a team of support associates (remote, nearshore and offshore) to drive successful outcomes for the entire digital marketing team. They are the experts in paid media, organic search optimization, data and analytics and they are eager to multiply their knowledge throughout the company. Their coaching and training brings the best out of their team, they are committed to creating and optimizing documented processes and they have the highest standards for their teams’ deliverables.
    Responsibilities & Processes
    Team Development (50%)
    • Group training on best practices, standardized processes, and emerging techniques
    • 1-to-1 coaching of individual team members for skill growth & advancement
    • Support account strategy with high quality deliverables for internal and external use
    Process Improvement (25%)
    • Proactively identify areas where documented processes should be created
    • Obsessed with documenting and teaching core processes in its simplest, most effective forms
    • Train and develop associates, analysts, strategists and managers to consistently use and improve processes
    Working Through Others (25%)
    • Screen and delegate assigned briefs for associates
    • Set clear expectations and communicate with confidence to achieve high levels of performance
    • Lead collaborator in project management for associates, ensuring accurate format and timely delivery of tasks
    • Review and submit completed, high-quality deliverables executed by others
    Competencies
    • Dealing with Ambiguity
    • Can effectively cope with change
    • Can shift gears comfortably
    • Can decide and act without having the total picture
    • Isn’t upset when things are in the air
    • Doesn’t have to finish things before moving on
    • Can comfortably handle risks and uncertainty
    • Innovation Management
    • Skilled at managing the creative process of others, and bringing their best creative ideas to market
    • Has good judgment about which creative ideas and suggestions will work, and how they may play out in the market
    • Facilitates effective brainstorming
    • Developing Direct Reports and Others
    • Is a people builder, aware of each person’s career goals
    • Constructs compelling development plans and executes them with frequent discussions
    • Pushes people with challenging assignments, developmental moves that stretch them
    • Cooperates with the developmental system in the organization
    • Building Effective Teams
    • Blends people into teams when needed
    • Creates strong morale and spirit in his/her team
    • Shares wins and successes
    • Fosters open dialogue
    • Lets people finish and be responsible for their work
    • Defines success in terms of the whole team
    • Creates a feeling of belonging in the team
    • Managing Through Systems
    • Can design practices, processes, and procedures which allow managing from a distance
    • Is comfortable letting things manage themselves without intervening
    • Can make things work through others without being there
    • Can impact people and results remotely
    • Functional/Technical Skills
    • Google Analytics (Goals, Attribution, Funnels)
    • Office Suite (Slides/PowerPoint, Docs/Word, Sheets/Excel)
    • Advanced experience in both developing and executing marketing strategies and campaigns; familiarity with multiple channels including organic, paid
    Qualifications
    Required
    • 3 years of experience in digital marketing, comfortable as a generalist marketer or marketing manager
    • Experience building and managing a team
    • Prior experience working in a digital marketing agency
    • Prior experience with Lead Generation and E-Commerce businesses
    Preferred
    • Relevant Certifications: Google Analytics
    • Nice, but not necessary: SEO and Paid Media specific certifications, general marketing certifications (Hubspot, AMA, DMI)
    • Prior people leadership experience, including leading projects and/or direct reports
    Compensation
    • Annual Base Salary $70k-$90k
    • Bonus $0-$2k per quarter
    Benefits:
    • 401(k)
    • 401(k) matching
    • Dental insurance
    • Flexible spending account
    • Health insurance
    • Health savings account
    • Life insurance
    • Paid time off
    • Retirement plan
    • Vision insurance
    Schedule:
    • Full-time
    • Monday to Friday
    Work Location: Remote
  • Just Posted
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Digital Marketing Strategist (PPC) [Remote]
  • Rocket Clicks
  • Columbus, GA FULL_TIME
  • Objective The Strategist leads client engagements to successful outcomes, resulting in long-term client retention and scope expansion, as well as referrals to new business. The Strategist’s main KPI i...
  • 7 Days Ago
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Marketing and Sales Director
  • Senior Living Management Careers
  • Columbus, GA FULL_TIME
  • **Great opportunity for a compassionate goal oriented marketing professional** Our MRD is responsible for: • Achieving, maintaining or exceeding minimal budgeted occupancy. • Accurate and timely compl...
  • Just Posted
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Digital Paid Media Strategist -- Advertising / Marketing Specialist (REMOTE)
  • Rocket Clicks
  • Columbus, GA FULL_TIME
  • Job description Who We Are Looking For Note: this role is currently open to candidates based in the United States who do not need visa sponsorship. As an ideal candidate, you are an experienced profes...
  • 24 Days Ago
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Website Development Specialist
  • Aletheia Digital
  • Columbus, GA FULL_TIME
  • WEBSITE DEVELOPMENT SPECIALIST At Aletheia Digital, we are guided by three core tenets: Make it Work For The Client, Provide Exceptional Customer Service, & Form Authentic Relationships. We are ground...
  • 10 Days Ago
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Customer Service/Sales Representative
  • T.E. Marketing
  • Columbus, GA FULL_TIME
  • We're looking for representatives to actively seek out and engage prospective customers to sell our product and/or services. The ideal candidate is results-driven, hungry for customer acquisition, and...
  • 17 Days Ago
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0 Digital Marketing Director jobs found in Columbus, GA area

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Director/Senior Director, Digital Revenue Strategy
  • Auburn
  • Auburn, AL
  • Position DetailsPosition InformationRequisition NumberS3549PHome Org NameDigital MarketingDivision NameDirector Intercol...
  • 4/24/2024 12:00:00 AM
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Distribution Partnership Sales Director
  • Elevance Health
  • Columbus, GA
  • WARNING: Please beware of phishing scams that solicit interviews or promote work-at-home opportunities, some of which ma...
  • 4/24/2024 12:00:00 AM
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Asst/Assoc AD, Marketing & Revenue Strategy
  • Auburn
  • Auburn, AL
  • Position DetailsPosition InformationRequisition NumberS3545PHome Org NameDigital MarketingDivision NameDirector Intercol...
  • 4/24/2024 12:00:00 AM
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Director/Senior Director, Digital Revenue Strategy
  • Auburn
  • Auburn, AL
  • Position DetailsPosition InformationRequisition NumberS3549PHome Org NameDigital MarketingDivision NameDirector Intercol...
  • 4/24/2024 12:00:00 AM
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Brand Ambassador
  • Renewal by Andersen Metro & Midwest
  • Columbus, GA
  • Brand Ambassador | Lead Generator Renewal by Andersen- South Georgia Renewal by Andersen is the custom division of Ander...
  • 4/23/2024 12:00:00 AM
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Survey Party Chief
  • Emc Engineering Services
  • Columbus, GA
  • Job TitleSurvey Party ChiefLocationColumbus - Columbus, GA 31907 US (Primary)EducationHigh SchoolCategorySurveyingJob Ty...
  • 4/23/2024 12:00:00 AM
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Product Development Lab Technician
  • Refresco
  • Columbus, GA
  • Make a Difference in YOUR Career! Our vision is both simple and ambitious: to put our drinks on every table. We are the ...
  • 4/22/2024 12:00:00 AM
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Jr. Survey Party Chief
  • Emc Engineering Services
  • Columbus, GA
  • Job TitleJr. Survey Party ChiefLocationColumbus - Columbus, GA 31907 US (Primary)EducationHigh SchoolCategorySurveyingJo...
  • 4/22/2024 12:00:00 AM
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About Columbus, Georgia

Columbus is one of Georgia's three Fall Line Cities, along with Augusta and Macon. The Fall Line is where the hilly lands of the Piedmont plateau meet the flat terrain of the coastal plain. As such, Columbus has a varied landscape of rolling hills on the north side and flat plains on the south. The fall line causes rivers in the area to decline rapidly towards sea level. Textile mills were established here in the 19th and early 20th centuries to take advantage of the water power from the falls. Columbus was developed along the Chattahoochee River. Interstate 185 runs east of the city, with acc...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$165,779 to $227,240
Columbus, Georgia area prices
were up 1.5% from a year ago
View detail

What does a Digital Marketing Director do?

Digital Marketing Director in Daytona Beach, FL
There are different job roles in digital marketing, like marketing campaigns designing, maintaining, supplying the right content for an organization, engaging people through social media, checking and keeping visitors flow on the website.
December 21, 2019
Digital Marketing Director in Pittsburgh, PA
Your New Digital Marketing Director or as it’s called in the modern workplace your – Chief Revenue Officer.
December 03, 2019
Digital Marketing Director in Phoenix, AZ
It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.
January 25, 2020