Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Holderness School
Job Description - Director of Digital Marketing
Anticipated Start Date: Spring 2024
Overview
Located amid the lakes and mountains of central New Hampshire, Holderness School is a traditional co-ed independent secondary school serving grades 9-12. Holderness strives to strike a balance in fostering the resources of the mind, body, and spirit: the mind through a challenging college preparatory curriculum; the body through outdoor activities and required interscholastic athletics; and the spirit through school and community service and affiliation with the Episcopal Church. Holderness remains by choice a small school where everybody plays an important role and where students, faculty, and staff maintain close personal relationships.
Diversity Mission Statement
Holderness School is committed to being a community that celebrates and supports diversity in its many forms because multiple perspectives and experiences are vital to educational excellence and strengthening our community. Diversity refers to the human facets of race, ethnicity, national origin, religion, gender, sexual orientation, age, ability, and socioeconomic status. Holderness strives to create opportunities for cooperation, broaden the educational experience of all students, and enrich the lives of all community members.
The Position
Holderness School seeks a highly skilled and dynamic Digital Marketing Manager to join our award-winning marketing and communication team. In this role, you’ll be responsible for developing and implementing digital marketing strategies to elevate Holderness School's visibility, broaden our marketing funnel, enhance our overall user experience in ways that engage prospective families, and support advancement initiatives.
The Director of Digital Marketing is responsible for creating and managing a data-driven digital marketing strategy that drives brand recognition and supports the fulfillment of enrollment and advancement goals. The Director of Digital Marketing will use search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and audience targeting to advance the school’s vision, mission, and strategic objectives. This role will measure and communicate the impact of digital marketing efforts and use those insights to inform and adjust the school’s overall marketing strategy.
The Digital Marketing Director reports directly to the Director of Strategic Marketing and Communications and is a key member of the four-person Marcoms team. This position requires regular on-campus presence, although a hybrid of remote and on-campus will be considered.
Essential Duties and Responsibilities:
Qualifications:
The Process
If interested in this position, please send a resume with a letter of interest to holderness-employment@holderness.org. Priority consideration will be given to applications received before April 26, 2024.
Holderness School offers a comprehensive benefits package that includes health, dental, vision, life insurance, generous retirement match, professional development opportunities, use of grounds and facilities, and meals when school is in session for you and your family. This is an academic year position.
All employment is contingent upon successful completion of a criminal background check.
Holderness School is an equal opportunity employer and will not discriminate or tolerate discrimination against any employee or applicant in any manner prohibited by law.
Job Type: Full-time
Pay: $60,000.00 - $66,000.00 per year
Benefits:
Ability to Relocate:
Work Location: In person
Clear All
0 Digital Marketing Director jobs found in Concord, NH area