Digital Marketing Director jobs in Davenport, IA
Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Director jobs
- Rhythm City Casino
-
Davenport, IA
FULL_TIME
-
Department Name:
Administration
Summary:The Marketing Director will oversee and provide strategic direction to staff in carrying out advertising, promotions, player development and entertainment for the resort. The position will work with operations to develop effective marketing and advertising programs that support all aspects of the resort including non-gaming amenities. Working closely with the Chief Marketing Officer and Shared Services, they will develop and execute short and long range advertising and marketing plans to enhance the opportunity for market share and profit growth. The Marketing Director will utilize analytics and reports, industry trends, competition and demographics to capitalize on marketing opportunities and stay competitive in the industry.
Essential Functions:- Create public relations plans for property activities and product releases including use of social media
- In coordination with ECR Business Intelligence, develop and manage annual marketing plan for the resort, including direct mail, advertising, promotions and special events
- In coordination with ECR Business Intelligence, develop and manage short and long-range strategic marketing plans for Resort Club and Player Development
- Prepare and present the annual marketing plan
- Ensure satisfactory profit/loss ratios are attained for casino promotions
- Ensure completion of monthly competitor tracking information and oversee the shopping program
- Implement special programs for Elite and Classic Resort Club members to maximize profitability
- Oversee the development of offers, promotions and special events
- In coordination with ECR Marketing, develop the annual entertainment events plan and the execution of entertainment events during the year
- Work with agency and internal partners to schedule all types of advertising to reach desired demographics through digital media, direct mail, newspaper, radio, television, billboard, etc.
- Work with the ECR Digital Marketing Coordinator to develop quarterly and annual Digital Advertising, Social Media and Reputation Management goals. Ensure all creative is done in accordance with the brand guidelines for Elite Casino Resorts and the resort location.
- Provide internal signage and support to promote all outlets and promotions within the resort
- Continually search out new markets, identify consumer needs and effectively match and/or package existing products to meet needs.
- Provide on-going training to ensure staff is making sound reinvestment decisions and remain thoroughly knowledgeable of the card program, club benefits, resort amenities/promotions and all marketing programs and promotions.
- Oversee and administer policy and procedure for operational initiatives and event/promotional support.
- Work closely with operations to develop specific advertising plans to achieve each outlet’s annual goals
- Communicate all casino and outlet promotions and events to the ECR Business Intelligence team in the monthly marketing planning and proforma process
- Keep up on casino and non-gaming promotion performance and communicate results to the General Manager and Communicate all marketing updates and changes to the General Manager and Department Directors
- Provide feedback to General Manager regarding service levels, profitability and opportunities
- Ability to travel to other Elite Casino properties to understand their slot operations and assist with projects as necessary.
- Manage expenses based on budgeted guidelines and business volumes to include payroll and staffing levels.
Required:- Assure an environment which emphasizes cooperation, communication, and teamwork with all departments.
- Support compliance with all internal procedures and regulatory requirements, including those associated with underage and intoxicated guests.
- Support current law and policy to provide a work environment free from illegal and discriminatory behavior.
- Promote and ensure the safety and security of all guests and employees.
- Complete job duties with minimal supervision, maintain acceptable attendance, and use appropriate judgment and decision-making skills.
- Serve as periodic Manager on Duty (MOD), responsible for the direct supervision of all Casino operations and conduct of Casino employees while on duty.
- Job duties, tasks, work hours, work requirements, and other duties as assigned may be added or changed at any time.
Schedule:Full-time: Schedule varies; to include nights, weekends, and holidays
Salary:Based on experience & 80 hours of PTO on day 1
- 6 Days Ago
- Randstad Digital
-
Davenport, IA
FULL_TIME
- Job Detailsjob summary:Job PurposeThe Network Cable Technician will participate in the infrastructure of all telecom networks, such as Local Area Networks (LAN), Wide Area Networks (WANs), and Cable T...
- 13 Days Ago
- St. Ambrose University
-
Davenport, IA
FULL_TIME
- St. Ambrose University invites applications for a Director of Graduate, Adult, and Online Enrollment Marketing and Communications. The position requires a dynamic marketing and communications expert w...
- 1 Day Ago
- Deloitte US
-
Davenport, IA
FULL_TIME
- Configure, Price, Quote (CPQ) ManagerCustomer & Marketing is creating a new model for a new age-we are an agency and a consultancy. Understanding the digital space and preparing for what’s next is at ...
- Just Posted
- Vector Marketing
-
Davenport, IA
FULL_TIME
- Vector Marketing is currently interviewing for part time sales reps, with an option to work a full schedule. Request a virtual interview today and start work within the week! What does the part time p...
- 10 Days Ago
- Aruza Marketing LLC
-
Davenport, IA
INTERN
- The Aruza Marketing Internship provides college students the opportunity to learn vital skills in sales, persuasion, work ethic, and professional communication. Upon completion of the internship you w...
- 22 Days Ago
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0 Digital Marketing Director jobs found in Davenport, IA area
- Palmer College of Chiropractic
-
Davenport, IA
- Job Details Job Location 10 - Davenport Campus - Davenport, IA Position Type Full Time Job Shift Daytime Description Pal...
- 5/10/2024 12:00:00 AM
- Garman Partners
-
Eldridge, IA
- Garman Partners is an Engaged Search Firm specializing in working with mid-market organizations. The types of organizati...
- 5/9/2024 12:00:00 AM
- FranchiseHelp
-
Rock Island, IL
- Instead of getting another job, invest in your own business. Take our Free Franchise Quiz today to find the best Franchi...
- 5/9/2024 12:00:00 AM
- FranchiseHelp
-
Moline, IL
- Instead of getting another job, invest in your own business. Take our Free Franchise Quiz today to find the best Franchi...
- 5/9/2024 12:00:00 AM
- Lee Enterprises Inc
-
Davenport, IA
- The Advertising Systems Support Analyst will be responsible for implementing and supporting the various advertising plat...
- 5/8/2024 12:00:00 AM
- Dover Corporation
-
Rock Island, IL
- Dover Precision Components is hiring a Plant Manager for our Inpro/Seal business in Rock Island, IL as we proud to have ...
- 5/8/2024 12:00:00 AM
- The Restaurant Zone
-
Moline, IL
- Job Description Job Description A well known QSR group is looking for a Franchise Partner to join their organization. Th...
- 5/7/2024 12:00:00 AM
- B100 Quad Cities
-
Moline, IL
- **Radio Host/ Digital Content Writer- KIIK** at Townsquare Media Moline **Radio Host/ Digital Content Writer for the KII...
- 5/6/2024 12:00:00 AM
About Davenport, Iowa
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