Digital Marketing Director jobs in Florence, SC

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Director of Marketing and Communications - 61054667
  • State of South Carolina
  • Darlington, SC FULL_TIME
  • Director of Marketing and Communications
    South Carolina Governor's School for Science and Mathematics

    The South Carolina Governor's School for Science and Mathematics (GSSM) seeks an experienced and dedicated professional as its next Director of Marketing and Communications. This individual will lead GSSM's marketing and communications initiatives for residential, online and outreach programs. Reporting to the Vice President of Enrollment Management, who sets the institution's communications and marketing strategy, the Director of Marketing and Communications works to execute the strategy to facilitate effective, timely, impactful, and data-informed informational and education communications that enable GSSM to engage with its respective audiences using appropriate traditional and digital communications platforms in a manner that increases brand awareness and maximizes institutional resources.

    This is a permanent, full-time position in Hartsville, South Carolina, with benefits provided through the State of South Carolina. The salary is competitive and commensurate with credentials and experience. Review of applications will begin immediately, with a start date no later than July 1, 2024. A cover letter and resume are required for consideration.

    About GSSM:

    GSSM's mission is to seek out and advance the state's most talented and motivated students, offering them a transforming education with a special focus on science, mathematics, and engineering that cultivates joy in learning and builds the confidence to engage as ethical leaders with the world's most significant issues.
    GSSM is nationally recognized for the quality of its advanced STEM, humanities, student research, and international programs. Our faculty and staff share a passion for their disciplines and a commitment to inspire and lead students to achieve their best while fostering the joy of learning. GSSM is a public high school serving 11th-12th grade students residentially and 10th-12th grades through virtual programs. GSSM's Outreach Center engages over 8,000 elementary and middle school students through various STEM educational programs around the state in partnership with several school districts.

    The significant areas of responsibility for this position include:
    1. Communication Strategy: Under the direct oversight and in partnership with the Vice President of Enrollment Management, executes a comprehensive communications strategy to facilitate effective, timely, and impactful informational, education communications, and marketing delivered through a variety of communications channels or platforms.
    2. Marketing and Branding: In coordination with the Vice President of Enrollment Management, conducts the planning, execution and deployment of all agency communications, publications (traditional and digital), social media strategies, graphic design and branding to ensure accuracy, consistency, clarity, and effectiveness. Suggests and, upon institutional approval, schedules media buys for the agency with the goal of increasing brand awareness and target market saturation.
    3. Data Informed Fund Management: In coordination with the Vice President of Enrollment Management, manages the public information budget as approved by GSSM leadership. Utilizes a data informed approach to develop, implement, and continually evolve the institution's marketing and communications plan. Provides regular updates to GSSM leadership regarding the return on investment related to media buys.
    4. Supervisory Duties: Organizes, directs, and coaches communications staff to execute the agency's communications strategy for internal and external audiences as it relates to the delivery of agency information, educational programs, and marketing.
    5. Crisis Communications: In consultation with GSSM leadership, establishes, deploys, and modifies the agency crisis communication plan and provides regular updates as needed to ensure the plan's continued effectiveness.



    A bachelor's degree and relevant experience.

    Additional Requirements:
    • Evening travel and occasional overnight travel required.
    • Must be able to lift up to 10lbs occasionally.
    • Knowledge of basic journalistic principles and practices for information dissemination. 
    • Ability to serve as agency spokesperson and establish and maintain relationships with local, stale and national media. 
    • Knowledge of social media platforms and how to use those platforms to disseminate infom1ation and communicate with the public. 
    • Knowledge of principles and methods of planning, conducting and supervising large-scale public relations programs. 
    • Ability to effectively communicate orally and through the written word; ability to write, edit and produce publications for various formats and mediums. 
    • Ability to understand and maintain agency brands and the accurate deployment of those brands in various marketing collateral outputs. 
    • Ability to oversee the agency's FOIA response process. 
    • Ability to supervise and coach subordinate staff.
    Please note that some areas of the Agency may require an official, certified copy of the transcript prior to hiring or within a specific timeframe required by that area, after hiring.  Failure to produce an official, certified transcript may result in not being hired or termination.  Masters degree in a relevant subject-area preferred.The SC Governor's School for Science and Mathematics is committed to providing equal employment opportunities to all applicants and does not discriminate on the basis of race, color, religion, sex (including pregnancy childbirth or related medical conditions, including, but not limited, to lactation), national origin, age (40 or older), disability or genetic information.
     
    Supplemental questions are considered part of your official application. Any misrepresentation will result in your disqualification from employment. Please complete the state application to include all current and previous work history and education. A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position.
  • 16 Days Ago

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Regional Director - Staffing / Marketing / Recruiting
  • Nurses Direct
  • Florence, SC FULL_TIME
  • Regional Direct of Business Development: Nurses Direct is a locally owned and operated supplemental staffing agency for healthcare facilities and at home private duty nursing. We supply quality health...
  • 8 Days Ago

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Regional Director - Staffing / Marketing / Recruiting
  • Nurses Direct
  • Florence, SC FULL_TIME
  • Regional Direct of Business Development: Nurses Direct is a locally owned and operated supplemental staffing agency for healthcare facilities and at home private duty nursing. We supply quality health...
  • 8 Days Ago

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Sales and Marketing Director needed- Competitive pay!
  • WindRiver Companies
  • Florence, SC FULL_TIME
  • JOB DUTIES 1. Develop an organized marketing and sales approach to effectively move prospects through the sales process to achieve budgeted occupancy targets. 2. Responsible for maintaining budgeted o...
  • 1 Month Ago

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RN or LPN - Regional Director - Business Developer / Recruiting - Marketing Director
  • Nurses Direct
  • Florence, SC FULL_TIME
  • Nurses Direct is a Louisiana owned and operated supplemental staffing agency for healthcare facilities, home health, hospice, and at home private duty nursing. We supply quality nursing staff to hospi...
  • 22 Days Ago

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Customer Service Engineer 2 - MR & X-Ray - Myrtle Beach/Florence, SC
  • Siemens Digital Industries Software
  • Marion, SC FULL_TIME
  • Do you want to join us in helping to fight the world’s most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers, we pioneer breakthroughs in heal...
  • 1 Month Ago

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0 Digital Marketing Director jobs found in Florence, SC area

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Aviation Academic Program Director
  • State of South Carolina
  • Cheraw, SC
  • Salary: $0.00 Annually Location : Chesterfield County, SC Job Type: Temporary Grant - Full-Time Job Number: 163933 Agenc...
  • 4/26/2024 12:00:00 AM

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Online Survey Taker (Remote)
  • Survey Junkie
  • Elliott, SC
  • Make money from home! Earn extra cash by taking paid online surveys.
  • 4/26/2024 12:00:00 AM

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HR/Marketing Professional
  • PARTNERSPERSONNEL
  • Dillon, SC
  • Intern will support Manager of Engagement, Communications & Culture in the day-to-day operations around engagement and c...
  • 4/25/2024 12:00:00 AM

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Online Survey Taker
  • Survey Junkie
  • Timmonsville, SC
  • Make money from home! Earn extra cash by taking paid online surveys.
  • 4/24/2024 12:00:00 AM

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RN Director of Nursing Hospice
  • PruittHealth
  • Florence, SC
  • RN DIRECTOR OF NURSING - HOSPICE SERVICES *MUST HAVE FIELD HOSPICE EXPERIENCE Join the PruittHealth Hospice family, wh...
  • 4/22/2024 12:00:00 AM

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Darlington Raceway Street Team Marketing Event Staff
  • AEG
  • Darlington, SC
  • In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete ...
  • 4/22/2024 12:00:00 AM

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Online Survey Taker
  • Survey Junkie
  • Lynchburg, SC
  • Make money from home! Earn extra cash by taking paid online surveys.
  • 4/22/2024 12:00:00 AM

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Online Survey Taker
  • Survey Junkie
  • Lydia, SC
  • Make money from home! Earn extra cash by taking paid online surveys.
  • 4/22/2024 12:00:00 AM

Florence /ˈflɒrəns/ is a city in, and the county seat of, Florence County, South Carolina, United States. It is probably best known for being the intersection of I-95 and I-20, and the eastern terminus of I-20. It is the county seat of Florence County and the primary city within the Florence metropolitan area. The area forms the core of the historical "Pee Dee" region of South Carolina, which includes the eight counties of northeastern South Carolina, along with sections of southeastern North Carolina. As of the 2010 census, the population of Florence was 37,056, and the estimated population i...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$168,017 to $230,308
Florence, South Carolina area prices
were up 1.5% from a year ago

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