Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
We're looking for a creative, organized, team oriented individual to add to our Marketing team!
Position can be based in any of our Nebraska, Colorado or Kansas locations depending upon skill sets.
POSITION SUMMARY: Responsible for assisting the marketing department to create digital marketing and content, as directed by the Marketing Director. Design elements will coordinate with the bank's branding and overall aesthetic goals. Will produce department and bank specific reports, manage vendor contracts, manage workflows which are compliant, work with other departments to support their sales strategies, and other support tasks as assigned.
PRIMARY ACCOUNTABILITIES AND RESPONSIBILITIES:
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