Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
DEPARTMENT: Marketing and Communications
REPORTS TO: Office of the President
EFFECTIVE DATE: TBD
CLASSIFICATION: Staff-12-months
STANDARD WORK HOURS: 37.5
LOCATION: Onsite-Main Campus
EMPLOYMENT STATUS: Full-Time
EMPLOYMENT CLASSIFICATION: Exempt
PRINCIPAL PURPOSE OF JOB: Have visionary leadership in marketing, public relations, research-based messaging, and branding expertise
SCOPE OF RESPONSIBILITY: Work closely and collaboratively with the President, the Cabinet, and academic departments and administrative offices across the university, to develop and implement an integrated, proactive, comprehensive, marketing strategy and plan that enhances the brand.
ESSENTIAL JOB FUNCTIONS:
OTHER DUTIES: Perform other duties as assigned.
QUALIFICATIONS: Bachelor’s Degree; preferably in marketing, management, or business. Minimum of seven (7) years in campaign management, marketing or creative services management; experience in higher education
KNOWLEDGE, SKILLS, and ABILITIES:
SUPERVISORY RESPONSIBILITY:
PHYSICAL REQUIREMENTS:
Internal Candidates are Encouraged to Apply
Applicants must be authorized to work for any employer in the United States. At this time, Kentucky State University is unable to sponsor or take over sponsorship of an employment visa
KENTUCKY STATE UNVERSITY is an Equal Opportunity Employer
The functions, qualifications, knowledge/skills, and physical requirements listed in this job description represent the essential duties of the job, which the incumbent must be able to perform either with or without reasonable accommodation. The Job Functions listed do not necessarily include all activities that the individual may perform.
Clear All
0 Digital Marketing Director jobs found in Frankfort, KY area