Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Hawaii Business Magazine is looking for a new Digital Director, the leader of our digital strategy and operations. The successful applicant will join an innovative and collaborative team that has earned much respect in the community for its coverage of important local issues like housing, small businesses, the environment, diversity, tourism and leadership.
The new Digital Director will oversee the publication of the editorial, advertising and marketing content on our website, social media and e-newsletters. That person must be well-organized, solution-oriented, self-directed, creative and adaptable with the ability to manage their time and execute tasks on schedule.
The best qualified candidates will have:
We also welcome these skills:
The annual salary range for this position is $50,000 to $65,000.
The Digital Director will report to Steve Petranik, Editor and Executive Publisher of Hawaii Business Magazine.
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