Digital Marketing Director jobs in Idaho Falls, ID

Report to: COO/Integrator

Position Summary

We are seeking an experienced and driven Director of Marketing to join the EntreThrive leadership team and spearhead our vision of helping thousands of home care entrepreneurs accelerate their personal and professional growth via our transformative Home Care Breakaway Accelerator program.

As the Director of Marketing, you will be responsible for developing and executing comprehensive marketing strategies to promote the Breakaway Accelerator Program, increase brand awareness, and drive revenue growth. You will lead a small team of marketing professionals, collaborate with cross-functional teams, and leverage your expertise to position the Breakaway Accelerator as a leader in the industry.

Our Core Values drive our people decisions – the right Director of Marketing will embody values like Grit, Gratitude, Accountability, Trust, Personal Growth, and Resourcefulness.

Responsibilities

• Develop and implement strategic marketing plans to achieve business objectives and targets.
• Stay informed about industry trends, competitor activities, and emerging technologies to ensure Breakaway Accelerator remains ahead of the curve.
• Lead, mentor, and manage a young talented marketing team, fostering a culture of innovation, collaboration, and excellence.
• Conduct market research and analysis to identify trends, opportunities, and consumer insights.
• Define target audiences and develop segmented marketing campaigns to effectively reach and engage key stakeholders.
• Oversee the creation of compelling marketing collateral, including digital content, advertisements, and sales materials.
• Manage the company's digital presence, including website, social media channels, video production and editing, and email marketing campaigns.
• Effectively build and manage the marketing automation campaigns, video campaigns, and lead generation activities inside our CRM platform, Active Campaign.
• Monitor and analyze marketing performance metrics and optimize campaigns to maximize ROI.
• Collaborate with sales, product development, and other teams to align marketing strategies with overall business objectives.

Qualifications

• Bachelor’s degree in marketing or related field.
• Five years of experience in marketing roles, with over two years in a leadership or managerial capacity.
• Proven track record of developing and executing successful marketing strategies that drive business results and lead generation.
• Strong analytical skills and the ability to interpret data to inform decision-making; implement and manage Marketing KPIs.
• Proficient in the management of video production and editing.
• Excellent communication and interpersonal skills, with the ability to influence and inspire teams.
• Excellent track record as a strategic marketing leader, where you created and implemented effective marketing strategies that resulted in generating a significant number of qualified leads.
• Comfortable with working in a start-up environment, where taking action and getting into the details of the marketing objectives will be a must. The right candidate will not be afraid to get their “hands dirty.”
• Creative thinker with a passion for innovation and problem-solving.
• Previous home care marketing experience helpful, but not required.
• Experience managing digital marketing channels, including SEO, SEM, social media, video, and email marketing.
• Strong familiarity with marketing automation tools and CRM platforms; experience with Active Campaign and form integration is a plus.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

About Us

Aaron Marcum, the Visionary of EntreThrive, previously founded Home Care Pulse, lending his operational expertise scaling innovation in experience management and online training for providers. Earlier, he founded and stewarded a thriving home care agency for over a decade, witnessing firsthand the joys and trials in this space. Aaron holds a Master of Applied Positive Psychology from the University of Pennsylvania where he studied under pioneers like Dr. Martin Seligman.

For twenty years, Aaron successfully launched ventures from the ground up, achieving a perfect track record paired with top leadership awards. He now enjoys empowering entrepreneurs to make positive changes, especially in-home care founders, through his coaching platforms, sought-after speaking engagements and current book "EntreThrive." This signature guide reveals eight laws to breakaway, accelerate, and create The Good Life.

Aaron's goal is to revolutionize the home care industry for good by enabling passionate visionaries to thrive across every dimension of well-being, (financial freedom, people relationships, time for other passions, and fulfilling their purpose) thus creating The Good life for themselves and for those they employ.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive PTO plan. We do not provide health insurance now but plan to in the future. Dynamic and inclusive company culture with opportunities for growth and advancement.

Job Type: Full-time

Salary: From $100,000.00/year plus performance bonus

If you are a strategic thinker, creative problem-solver, and collaborative leader with a passion for marketing excellence, we want to hear from you! Join us in shaping the future of Home Care Entrepreneurs and making a meaningful impact at Breakaway Accelerator.

How to Apply

Please submit your resume and cover letter outlining your qualifications and why you are the ideal candidate for the Director of Marketing position at Breakaway Accelerator. We look forward to hearing from you!

Job Type: Full-time

Pay: From $100,000.00 per year

Benefits:

• Paid time off
• Professional development assistance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus opportunities

Application Question(s):

• If we were to contact your current/former employer, in one sentence, tell us what you think they would say about your marketing style?

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 5 years (Required)

Ability to Relocate:

• Rexburg, ID 83440: Relocate before starting work (Required)

Work Location: In person