Digital Marketing Director jobs in Laramie, WY

The University of Wyoming invites diverse applicants to consider our employment opportunities.  We are also especially interested in candidates who have experience working with diverse populations and/or diverse initiatives. 

JOB TITLE:

Digital Media Director - Wyoming Public Media

JOB PURPOSE:

Develop, implement, and manage WPM’s digital operation that supports organizational goals and objectives based in audience growth and revenue building.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Manage WPM’s digital platforms in a way that optimizes audience and generates revenue streams for its multiple channels and multi-media productions.
• Interact with News Department to produce cutting-edge news content and delivery that engages and grows audience over multiple platforms.
• Manage content, application assets, and human talent in a way that supports WPM goals of reaching audiences in Wyoming and beyond.
• Manage social media strategy and application in a way that engages current audiences and builds new relationships globally.
• Troubleshoot processes, equipment, and needs of staff to affect a smooth-running operation.
• Collaborate with audio content producers and WPM marketers to promote and monetize content including podcasts.

SUPPLEMENTAL FUNCTIONS:

• Effectively delegate day-to-day duties to one part-time assistant and several interns and volunteers in a manner that covers all essential duties and provides substantive backup resources.
• Work hand-in-hand with Strategic Multi-Platform Production and Distribution Coordinator to increase audience reach and revenue potential.
• Other duties as assigned.

COMPETENCIES:

• Attention to Detail
• Innovation
• Formal Presentation Skills
• Influence
• Visionary Leadership
• Independence

REMOTE WORK ELIGIBILITY:

Preference is for Laramie-based employee, though consideration will be given for someone who brings advanced and successful experience in digital development, effective way of communicating with colleagues and audience.

MINIMUM QUALIFICATIONS:

• Education:  Bachelor’s degree in Marketing, Communications, or a related field or equivalent work experience.
• Experience:  3 years work-related experience in digital program creation and management with quantifiable evidence of success.
• Required licensure, certification, registration, or other requirements:  Valid driver's license with a motor vehicle record (MVR) that is compliant with the University Vehicle Use Policy.

DESIRED QUALIFICATIONS:

• A knack for finding effective ways to reach new audiences via digital avenues.
• Knowledge of the NPR Grove system.
• Working knowledge of broadcast spot production highly desirable – this includes knowledge of editing tools.
• Knowledge of public radio programming and digital trends.
• Strong web graphic skills.

• Strong evidenced experience in developing social media audiences and strategies
• Advanced knowledge of digital tools and technologies
• Working knowledge of concept, creation, aggregation, delivery, and placement of compelling web content for local and national consumption.

REQUIRED MATERIALS:

Complete the online application and upload the following for a complete application: cover letter, resume or C.V. and contact information for four work-related references. This position will remain open until filled. Complete applications received by 4/26/2023 will receive full consideration.

HIRING STATEMENT:

UW is an Affirmative Action/Equal Opportunity Educator and Employer. We are committed to a multicultural environment and strongly encourage applications from women, minorities, veterans and persons with disabilities.

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please call 307-766-2377 or email jobapps@uwyo.edu.

ABOUT LARAMIE:

The University of Wyoming is located in Laramie, a town of 30,000 in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its university, helping to make it a leader in academics, research and outreach. The university has state-of-the-art facilities in many areas and the community provides the advantages of a major university.

Located in a high mountain valley near the Colorado border, Laramie offers both outstanding recreational opportunities and close proximity to Colorado’s Front Range, a bustling group of metropolitan cities including Denver, Boulder, and Fort Collins. This beautiful mountain landscape offers outdoor enjoyment in all seasons, with over 300 days of sunshine annually. For more information about the region, please visit http://visitlaramie.org/