Digital Marketing Director jobs in Lawrence, MA

Company Description

NCAB Group is a leading global producer of printed circuit boards (PCBs) serving customers for whom the PCB is a strategic product throughout the entire product life cycle. We work closely with both our customers and our factories to produce reliable circuit boards in a sustainable way while maintaining low total costs. With offices in 16 countries, we offer competitive terms, quality, and delivery assurance that broaden your production possibilities while ensuring timely delivery. Our PCB portfolio includes Flex PCBs, HDI PCBs, and multilayer PCBs.

Your Role:

As the Digital Marketing Coordinator, you will be responsible for implementing and optimizing digital marketing initiatives to enhance the online presence of NCAB Group USA. This role requires a tech-savvy and detail-oriented individual who can manage content distribution, measure campaign effectiveness, conduct A/B testing, and implement new marketing technology tools to create awareness and drive lead generation. This role will be located at our local office, we are a hybrid workforce, after onboarding/training you will be allowed to work from home for 1-2 days/week as we believe the magic happens when you get to engage with your peers in a face to face environment.

Responsibilities:

• Execute digital content distribution strategies across various channels including social media, email, Google Ads, banners, online platforms.
• Utilize analytics tools to measure and analyze the performance of digital marketing campaigns.
• Provide regular reports on key performance indicators and make data-driven recommendations for optimization.
• Conduct A/B testing on digital campaigns to optimize content and improve conversion rates.
• Work closely with the sales team to ensure efficient and accurate distribution of leads generated through digital channels.
• Assist Marketing Director with event planning (sales meetings, speaking engagements, trade shows, etc.)
• Create and distribute marketing collateral.
• Creating, managing, and updating mailing and subscriber lists.
• Developing and coordinating various marketing activities
• Contribute and collaborate with Global marketing teams.

What will we provide for you?

• Attractive above industry benefits, salary and bonus
• Vacation time, paid holidays. Health, dental, vision and life benefits start day one, no waiting period and 401k employer match and FSA,
• Tailored 90 day onboarding and continual training programs