Digital Marketing Director jobs in Milwaukee, WI

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Digital Marketing Team Lead
  • Heartland Business Systems LLC
  • Pewaukee, WI FULL_TIME
  • Description

    Position Summary:

    We are looking for a creative and strategic digital marketing team lead to join us and help grow our online presence, boost conversions, increase engagement, and drive sales. This role will work closely with the Director of Marketing to develop and implement digital marketing strategies that align with our company's mission, vision, and values. 

    Responsibilities:

    • Planning, executing, and optimizing digital marketing projects and campaigns across various channels, such as web, email, social media, and display advertising. 
    • Partner closely with our Director of Marketing to oversee the development and maintenance of our website.
    • Ensure that our website is user-friendly, secure, up-to-date, and aligned with our organizational goals and brand identity.
    • Manage our social media accounts, which includes developing and executing our social media calendar to align with our content strategy.  
    • Develop and implement digital marketing strategies that align with our business goals and objectives.
    • Lead a small, nimble digital marketing team. 
    • Manage and oversee all aspects of our digital marketing campaigns, including budget, content, design, performance, and reporting.
    • Coordinate and collaborate with internal and external stakeholders, such as marketing, sales, product, design, and development.
    • Monitor and analyze the effectiveness of our digital marketing using various metrics and tools, such as Google Analytics, HubSpot, SEO/SEM, email marketing, and social media analytics.
    • Identify and evaluate new opportunities and trends in the digital marketing landscape and provide recommendations for improvement and innovation.
    • Create and maintain an editorial calendar and a content pipeline for our digital channels.
    • Ensure that our digital marketing activities comply with industry standards and best practices.
    • Plan, implement, manage, and update the organization’s website.
    • Ensure that the website is user-friendly, functional, secure, and accurate.
    • Collaborate with marketing team members, product/service subject matter experts, and content creation staff to create and maintain website content that supports the organization’s strategy and brand identity.
    • Identify and implement strategies to improve website user experience, lead conversions, SEO, and PPC
    • Troubleshoot and resolve any website issues, such as bugs, errors, broken links, security breaches, etc.
    • Conduct regular tests and audits to ensure website quality and efficiency.
    • Keep up with the latest web trends, best practices, and technologies.
    • Ensure that the website complies with all relevant laws and regulations, such as privacy, accessibility, etc.

    If you think you are the right fit for this role, please apply with your resume and portfolio of previous digital marketing campaigns. We look forward to hearing from you!


    Requirements

    Competencies

    • Autonomy: Autonomy looks at the ability of the individual to complete assigned tasks with little oversight.
    • Business Acumen: Business acumen looks at the ability of the individual to understand and discriminate between various business related topics and issues. This includes insight into, and understanding of, specialized business concepts.
    • Communication: Ability to promote understanding through exceptional written, oral, interpersonal, and presentation skills
    • Creative: Creative skills look at the ability of the individual to think in ways that produce something new or which lead to novel ideas.
    • Detail Oriented: Detail orientation looks at the ability of the individual to pay meticulous attention to all aspects of a situation or task, no matter how small or seemingly unimportant.
    • Goal Oriented: Goal orientation looks at the ability of the individual to act to ensure that they and others stay focused on the task objective and perform in accordance with clear expectations and goals. 
    • Initiative: Initiative looks at the ability of the individual to act and take steps to solve or settle an issue.
    • Leadership: Leadership skills looks at how well the individual motivates and guides others to ensure performance in accordance with clear expectations and goals. It involves attracting, supporting, developing, and retaining a talented and diverse workforce.
    • Project Management: Project management skills looks at the ability of the individual to demonstrate an understanding of planning, organizing, staffing, directing, and controlling work tasks.
    • Sales Ability: Sales ability looks at whether an individual can use appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.


    Required Experience:

    • At least 5 years of proven experience in digital marketing
    • At least 3 years of B2B marketing experience 
    • Experience with website and social media strategy 

    Preferred Experience:

    • 3 years in B2B marketing within cybersecurity and/or technology service space
    • Familiar with web design and development principles and practices, such as HTML, CSS, JavaScript, etc.
    • Proficient in using various digital marketing tools and platforms, such as WordPress, HubSpot, Mailchimp, LinkedIn Ads, Google Ads, etc.

    Required Skills, Education and/ or Certifications: 

    • Bachelor's degree in Marketing, Communications or Public Relations 
    • PC proficiency in Microsoft Office Word, Excel, PowerPoint, and Outlook
    • Strong understanding of SEO/SEM and generative AI
    • Excellent communication, analytical, and leadership skills
    • Ability to work in a fast-paced and dynamic environment.
    • Strong knowledge of current marketing tools and trends, as well as a passion for digital marketing and innovation.

    Preferred Skills, Education and/ or Certifications: 

    • Adobe Creative Cloud experience preferred.

    Equal Opportunity Employer - Including Disabled and Veterans

    #HBS

  • 23 Days Ago

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Digital Marketing Specialist - Remote
  • ZYWAVE INC.
  • Milwaukee, WI FULL_TIME
  • Are you an experienced and self-driven Digital Marketing Specialist? Are you passionate about customer success, satisfaction, and loyalty? If this sounds like you, Zywave would love to talk to you! As...
  • 3 Days Ago

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Digital Marketing Manager
  • Cousins Subs
  • Menomonee Falls, WI FULL_TIME
  • Digital Marketing Manager Come see why we’ve been recognized by the Milwaukee Journal Sentinel as a Top Workplace for 2021 and 2022 and by Milwaukee Business Journal as one of Milwaukee’s “Coolest Off...
  • 1 Month Ago

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Digital Marketing Coordinator
  • Bruno Independent Living Aids, Inc.
  • Oconomowoc, WI FULL_TIME
  • Overview The Digital Marketing Coordinator will work to advance Bruno's marketing, branding, advertising and analytics efforts. The goal of this position is to help enhance Bruno's brand visibility an...
  • 1 Month Ago

C
Digital Marketing Manager
  • Cousins
  • Menomonee Falls, WI FULL_TIME
  • Digital Marketing Manager Come see why we’ve been recognized by the Milwaukee Journal Sentinel as a Top Workplace for 2021 and 2022 and by Milwaukee Business Journal as one of Milwaukee’s “Coolest Off...
  • 1 Month Ago

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Digital Marketing Specialist
  • Edgeless Beauty Group
  • Milwaukee, WI FULL_TIME
  • Edgeless Beauty Group is a dynamic and rapidly growing team in the beauty and wellness industry. Our mission is to provide exceptional experiences for our clients in schools, salons, and spas. If you ...
  • 1 Month Ago

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0 Digital Marketing Director jobs found in Milwaukee, WI area

A
Healthcare Account Executive
  • A Place For Mom
  • Milwaukee, WI
  • Company Description About A Place for Mom We're the leading online platform connecting families searching for senior car...
  • 3/28/2024 12:00:00 AM

U
Photo Director
  • U-Line Corporation
  • Milwaukee, WI
  • Photo Director Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Bring your eye for impeccable photog...
  • 3/28/2024 12:00:00 AM

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Director of Product Management - Acute Care Digital Ecosystem
  • GE Healthcare Technologies Inc.
  • Milwaukee, WI
  • Job Description Summary This newly created role will lead and integrate across various Patient Care Systems (PSC) Platfo...
  • 3/27/2024 12:00:00 AM

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Web Experience & Ecommerce Director
  • National Business Furniture
  • Milwaukee, WI
  • At National Business Furniture (NBF), we believe in the power of inspiration, and in the power that inspiring spaces can...
  • 3/26/2024 12:00:00 AM

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Director Digital Sales
  • Johnson Controls
  • Milwaukee, WI
  • Build your best future with the Johnson Controls team As a global leader in smart, healthy and sustainable buildings, ou...
  • 3/25/2024 12:00:00 AM

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Director of Marketing
  • Benson's Restaurant Group
  • Milwaukee, WI
  • Director of Marketing Benson's Restaurant Group Milwaukee, WI Are you a visionary marketer with a passion for the culina...
  • 3/24/2024 12:00:00 AM

R
Product Manager III
  • Regal Rexnord
  • Milwaukee, WI
  • As the Product Manager III, you will be responsible for managing product lines throughout the entire product life cycle ...
  • 3/24/2024 12:00:00 AM

E
Director of Marketing
  • Element6Talent
  • Mequon, WI
  • Are you a visionary leader guided by data with a passion for driving growth through innovative marketing strategies? Ele...
  • 3/24/2024 12:00:00 AM

Milwaukee lies along the shores and bluffs of Lake Michigan at the confluence of three rivers: the Menomonee, the Kinnickinnic, and the Milwaukee. Smaller rivers, such as the Root River and Lincoln Creek, also flow through the city. Milwaukee's terrain is sculpted by the glacier path and includes steep bluffs along Lake Michigan that begin about a mile (1.6 km) north of downtown. In addition, 30 miles (48 km) southwest of Milwaukee is the Kettle Moraine and lake country that provides an industrial landscape combined with inland lakes. According to the United States Census Bureau, the city has ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$184,040 to $252,272
Milwaukee, Wisconsin area prices
were up 1.8% from a year ago

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