Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Start Date: Immediate
Reports to: VP of Services
Job Type: Full-Time
Salary Range: $105-$120k
This is a unique opportunity to join a growing digital agency in a leadership position for a critical practice area of Performance Marketing. Beacon Digital Marketing is looking for someone who thrives in flexible environments, can work remotely to manage projects and deliverables, and can lead a strong team committed to delivering outstanding services to our clients.
Our clients are primarily sophisticated B2B companies offering complex services and products to senior leaders in enterprise companies, including cyber security, fintech, professional services, and technical software platforms. Therefore our team members must be comfortable interacting with C-level executives and speaking and writing to an educated corporate buyer.
This is a full-time position with working hours of 9am-6pm EST, but may require occasional nights and weekends for specific clients. There is significant room for professional growth in this role over the next two to three years.
\nSalary: $105,000 - $120,000 per year.
We’re in the Happiness Business
That's why everyone on the team has a voice at the table. We're working together to build a great workplace with supportive colleagues, and opportunities for advancement and leadership.
At Beacon Digital, our mission is to help B2B companies generate more leads, gain greater awareness among target audiences, and leverage technology to become more efficient marketing organizations. Drawing on many years of experience working with top global brands across a variety of industries, we work closely with our clients to achieve measurable business results with our online strategies. Our team includes a number of seasoned marketing professionals, expertly assembled to meet the unique needs of each client.
Our services span many facets of marketing, including: digital marketing strategy consulting; lead generation and lead nurturing campaigns; online advertising strategy and management (SEM/PPC); search engine optimization (SEO); social media strategy, management, contests and advertising; email marketing; marketing automation and CRM integrations; marketing analytics, and much more. Beacon Digital was founded in Beacon, NY, in the scenic Hudson Valley, but our remote workforce is located throughout the United States.
Learn more about us at http://beacondigitalmarketing.com/.
Everyone belongs at Beacon
We welcome those from all walks of life, across race, gender, sex, age, religion, identity, education, disability, and citizenship or veteran status.
The path to more diverse representation in marketing and within our company does not end with a statement. In fact, a statement is where it begins. Our greatest strengths will always be our differences, pushing us to reach global audiences and to challenge the status quo.
We promise to keep listening, keep learning, and keep paying attention to ensure that we are building a culture in which all voices are included and heard.
Apply Now: Interested candidates should submit a resume and cover letter. No agencies, please.
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