Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
About the Company:
For over 15 years, more than 33 million visitors and over 500,000 clients have enjoyed our award-winning service here at International Voyager / CruiseDirect.com. We’re proud to say that we offer responsive, hassle-free vacation planning for global travelers. We’re thrilled to inspire bucket lists, family reunions, honeymoons, dream vacations and more! Join our growing Inc. 5000 award-winning team, revolutionizing travel planning and online booking, and begin helping our guests build memories for a lifetime. Your dream job starts here.
About the Role:
We’re currently looking for a Digital Marketing Director to join our growing team. If you live by hashtags and emojis, watch YouTube more than regular television, live on Instagram and can't sleep until you've checked out Facebook, we want to talk to you. We are looking for a Digital Marketing Director to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital Marketing Director will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities:
● Plan and execute all digital marketing, including SEO/SEM, Affiliate, Direct /Loyalty Program, Remarketing, blogs, Cart Retargeting, Mobile Apps and PR marketing database, email, social media and display advertising campaigns
● Design, build and maintain our social media presence
● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
● Identify trends and insights, and optimize spend and performance based on the insights
● Brainstorm new and creative growth strategies
● Plan, execute, and measure experiments and conversion tests
● Collaborate with product team to create landing pages and optimize user experience
● Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
● Instrument conversion points and optimize user funnels.
● Collaborate with agencies and other vendor partners.
● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
● Forecast sales performance trends and act proactively to increase our market segment
● Liaise with Product, Design and Sales management to increase client satisfaction through cohesive strategies
● Monitor competition and provide ideas to stand out
Requirements:
● BS/MS degree in marketing or a related field
● 5 years proven working experience in Digital Marketing
● Experience managing a small team of Marketing Specialists
● Must have experience in the Travel or Cruise industries
● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
● Must have experience marketing on all social media channels (FB, Instagram, TikTok, etc.)
● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
● Experience in optimizing landing pages and user funnels
● Experience with A/B and multivariate experiments
● Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
● Working knowledge of ad serving tools (e.g., Atlas, Criteo, etc)
● Experience in setting up and optimizing Google Adwords campaigns
● Working knowledge of HTML, CSS, and JavaScript development and constraints
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online marketing and measurement
Rewards:
● Competitive salary commensurate with experience
● Health and wellness benefits
● Retirement plans
● Casual environment
● Paid time off
● Free or discounted travel
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