Digital Marketing Director jobs in Newark, NJ

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Digital Marketing Director
  • International Voyager / CruiseDirect
  • Morristown, NJ FULL_TIME
  • About the Company:

    For over 15 years, more than 33 million visitors and over 500,000 clients have enjoyed our award-winning service here at International Voyager / CruiseDirect.com. We’re proud to say that we offer responsive, hassle-free vacation planning for global travelers. We’re thrilled to inspire bucket lists, family reunions, honeymoons, dream vacations and more! Join our growing Inc. 5000 award-winning team, revolutionizing travel planning and online booking, and begin helping our guests build memories for a lifetime. Your dream job starts here.

    About the Role:

    We’re currently looking for a Digital Marketing Director to join our growing team. If you live by hashtags and emojis, watch YouTube more than regular television, live on Instagram and can't sleep until you've checked out Facebook, we want to talk to you. We are looking for a Digital Marketing Director to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital Marketing Director will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

    Responsibilities:

    ● Plan and execute all digital marketing, including SEO/SEM, Affiliate, Direct /Loyalty Program, Remarketing, blogs, Cart Retargeting, Mobile Apps and PR marketing database, email, social media and display advertising campaigns

    ● Design, build and maintain our social media presence

    ● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

    ● Identify trends and insights, and optimize spend and performance based on the insights

    ● Brainstorm new and creative growth strategies

    ● Plan, execute, and measure experiments and conversion tests

    ● Collaborate with product team to create landing pages and optimize user experience

    ● Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

    ● Instrument conversion points and optimize user funnels.

    ● Collaborate with agencies and other vendor partners.

    ● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

    ● Forecast sales performance trends and act proactively to increase our market segment

    ● Liaise with Product, Design and Sales management to increase client satisfaction through cohesive strategies

    ● Monitor competition and provide ideas to stand out

    Requirements:

    ● BS/MS degree in marketing or a related field

    ● 5 years proven working experience in Digital Marketing

    ● Experience managing a small team of Marketing Specialists

    ● Must have experience in the Travel or Cruise industries

    ● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

    ● Must have experience marketing on all social media channels (FB, Instagram, TikTok, etc.)

    ● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

    ● Experience in optimizing landing pages and user funnels

    ● Experience with A/B and multivariate experiments

    ● Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)

    ● Working knowledge of ad serving tools (e.g., Atlas, Criteo, etc)

    ● Experience in setting up and optimizing Google Adwords campaigns

    ● Working knowledge of HTML, CSS, and JavaScript development and constraints

    ● Strong analytical skills and data-driven thinking

    ● Up-to-date with the latest trends and best practices in online marketing and measurement

    Rewards:

    ● Competitive salary commensurate with experience

    ● Health and wellness benefits

    ● Retirement plans

    ● Casual environment

    ● Paid time off

    ● Free or discounted travel

  • 18 Days Ago

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Digital Marketing Executive
  • Lightning Spark Marketing
  • Jersey City, NJ FULL_TIME
  • Job Description: About us: Lightning Spark Market was created by a dedicated team who believes in an entrepreneurial approach towards professional and personal growth. Bottom line, we love what we do ...
  • 22 Days Ago

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Associate Creative Director, Art
  • Fingerpaint Marketing
  • Cedar Knolls, NJ FULL_TIME
  • Description Position at Fingerpaint Marketing Reset your expectations of a health and wellness agency. Independent by design and built on a foundation of empathy, Fingerpaint celebrates what you bring...
  • 1 Month Ago

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Senior Art Director
  • Fingerpaint Marketing
  • Cedar Knolls, NJ FULL_TIME
  • Description Position at Fingerpaint Marketing Reset your expectations of a health and wellness agency. Independent by design and built on a foundation of empathy, Fingerpaint celebrates what you bring...
  • 1 Month Ago

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Associate Creative Director, Copy
  • Fingerpaint Marketing
  • Cedar Knolls, NJ FULL_TIME
  • Description Position at Fingerpaint Marketing Reset your expectations of a health and wellness agency. Independent by design and built on a foundation of empathy, Fingerpaint celebrates what you bring...
  • 1 Month Ago

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Digital Marketing Specialist
  • Quest Diagnostics
  • Secaucus, NJ FULL_TIME
  • Overview We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with f...
  • 22 Days Ago

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0 Digital Marketing Director jobs found in Newark, NJ area

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Director Search Engine Optimization
  • iQuanti
  • Jersey City, NJ
  • Core Focus: The Director of SEO will be responsible for the overall solution effectiveness of SEO engagements for specif...
  • 3/27/2024 12:00:00 AM

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Digital Media Director-(Media Agency)
  • Search Max, Inc
  • New York, NY
  • DIGITAL MARKETING DIRECTOR (AMD) Higher Ed Specialist SALARY: $125-130K We are a growing, full-service marketing and adv...
  • 3/27/2024 12:00:00 AM

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Assistant Vice President, UX Designer
  • Chubb
  • Jersey City, NJ
  • Job Description Chubb's Digital Marketing team is an inspiring digital first team dedicated to driving digital channel s...
  • 3/27/2024 12:00:00 AM

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Manager, Sports Analytics
  • BetMGM
  • Jersey City, NJ
  • Position: Manager, Sports Analytics Location: Jersey City, NJ Remote Status: Hybrid Job Id: 2271 # of Openings: 1 Manage...
  • 3/27/2024 12:00:00 AM

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Marketing Coordinator
  • GREATER ELIZABETH CHAMBER & TOURISM OFFICE
  • Elizabeth, NJ
  • Job Description Job Description Benefits/Perks Competitive Compensation Paid Time Off Career Growth Opportunities Job Su...
  • 3/26/2024 12:00:00 AM

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Digital Marketing Director
  • Blinds To Go
  • Paramus, NJ
  • Digital Marketing Manager Blinds to Go is looking for a data-driven, growth-focused Digital Marketing Director to assume...
  • 3/25/2024 12:00:00 AM

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Director of Digital Marketing
  • Summit Staffing Partners
  • New York, NY
  • Director of Digital Marketing Midtown Manhattan, NYC (On-Site / In Office) Our client is a Phenomenal Private Equity Fir...
  • 3/25/2024 12:00:00 AM

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Marketing Content Manager
  • CGS (Computer Generated Solutions)
  • New York, NY
  • The CGS Global Marketing Team is looking for an experienced Content Marketing Manager who can own, manage and execute th...
  • 3/25/2024 12:00:00 AM

Newark (/ˈnjuːərk/,[24] locally /njʊərk/)[25] is the most populous city in the U.S. state of New Jersey and the seat of Essex County.[26] As one of the nation's major air, shipping, and rail hubs, the city had a population of 285,154 in 2017, making it the nation's 70th-most populous municipality, after being ranked 63rd in the nation in 2000. Settled in 1666 by Puritans from New Haven Colony, Newark is one of the oldest cities in the United States. Its location at the mouth of the Passaic River (where it flows into Newark Bay) has made the city's waterfront an integral part of the Port of New...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$210,503 to $288,547
Newark, New Jersey area prices
were up 1.6% from a year ago

Digital Marketing Director in Daytona Beach, FL
There are different job roles in digital marketing, like marketing campaigns designing, maintaining, supplying the right content for an organization, engaging people through social media, checking and keeping visitors flow on the website.
December 21, 2019
Digital Marketing Director in Pittsburgh, PA
Your New Digital Marketing Director or as it’s called in the modern workplace your – Chief Revenue Officer.
December 03, 2019
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It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.
January 25, 2020