Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Hopkinton Liquor Depot
Wine Consultants will work closely with the Wine Manager to execute projects associated with maintaining one of the largest and most extensive wine departments in the state. The Wine Consultant position is a customer service oriented position with the additional responsibility of inventory maintenance.
Candidates must possess a positive attitude towards customer service and harbor a personal interest in wine. Please note it is not necessary for candidates to have extensive pre-existing wine knowledge, however basic knowledge of grapes and wine regions preferred. Sales and service skills, work ethic, and attitude are more important. However, special consideration will be given to those candidates with the strong academic foundation in wine.
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