Digital Marketing Director jobs in Oklahoma City, OK

Description

Job Description:

The Digital Marketing Specialist will assist Bob Mills Furniture in all areas of online marketing including but not limited to: developing and launching marketing digital and email campaigns; recommending and buying digital ad placement for social media, Google AdWords and other paid channels; monitoring and engaging customers on social media platforms; optimizing and creating website strategies based on search engine optimization(SEO), search engine marketing (SEM) activities and reporting.

COMPETENCIES:

Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

Composure: Is cool under pressure; does not become defensive or irritated when times are tough; is considered mature; can be counted on to hold things together during tough times; can handle stress; is not knocked off balance by the unexpected; doesn’t show frustration when resisted or blocked; is a settling influence in a crisis.

Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Planning: Accurately scopes out length and difficulty of tasks and projects; sets objectives and goals; breaks down work into the process steps; develops schedules and task/people assignments; anticipates and adjusts for problems and roadblocks; measures performance against goals; evaluates results.

Decision Quality - Makes good decisions based upon a mixture of analysis, wisdom, experience, and judgment; most of his/her solutions and suggestions turn out to be correct and accurate when judged over time; sought out by others for advice and solutions.

Business Acumen - Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.

Dealing with Ambiguity - Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Drive for Results - Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop new pay-per-click (PPC) campaigns and maintain/optimize existing PPC campaigns
• Execute paid search campaign recommendations and optimizations in Google Ads
• Identify important keywords and phrases for both PPC and organic search optimization. Carry-out completion of or make recommendations to appropriate personnel for the resulting action items
• Maintain corporate social media pages including Facebook, Twitter, Pinterest and Instagram, including communication with customers
• Develop and execute social media campaigns and contests to engage customers and increase social media presence
• Manage and maintain numerous accounts, including measuring, testing, revising, and repeating to continually improve campaign performance
• Continuously optimize content to ensure maximum rankings for targeted keywords
• Execute all digital plans for Google Ads, Email, Facebook, OTT and other RTB platforms as needed
• Recommend, develop and implement digital strategies to improve online customer experience
• Work with marketing team in development of ad campaigns and marketing plans

Qualifications

QUALIFICATIONS/EXPERIENCE

• Bachelor’s Degree in Marketing, Business, Mass Communications, or some combination of experience and education
• 1-2 years of experience in online advertising, SEO/SEM, and link building/blog promotion
• 2 years of Google AdWords/PPC experience Google Ads certification a plus
• 1-2 years experience of implementing data-driven Search Engine Optimization (SEO), Search Engine Marketing (SEM) strategies to improve organic visibility and website engagement
• 2 years of experience with commercial Facebook, Twitter, Pinterest and Instagram platforms for business
• Strong to expert level of knowledge of Microsoft Office Suite
• Proven excellent written and verbal communication skills
• Basic HTML and WordPress skills
• Knowledge and understanding of static and dynamic website optimization and results
• Ad copywriting and proofreading skills
• Email Marketing campaign building experience
• Online reputation management experience