Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
At Marketing All Day (MAD), we specialize in growth for companies in the Human Capital Management, Payroll and HR software industry through digital marketing. We’re a group of passionate marketers, product developers, designers, operators, and salespeople focused on the common goal of delivering more traffic and leads for our clients. We believe deeply in the power of connections and first impressions and we aim to establish lasting relationships with the audiences that our clients reach every day.
In short, we’re MAD about growth, we’re Marketing All Day!
About Your Role & Responsibilities
Digital Marketing Associate is an entry-level role. Over time, as your role evolves, you will be responsible for defining, implementing and managing scalable marketing processes, operational best practices and effectively communicating this information to the internal team and external partners. Due to the role's entry-level nature, much of the work will be collaborative to start, where you’ll work directly with your team members to learn, to identify what has already been working for our partners (clients) and seek to implement and expand upon that.
You are driven by results and comfortable with being uncomfortable at times, particularly as you’re learning and taking on new challenges. You are an effective communicator, as over time, you will assume responsibilities of communicating your work and strategy directly with our partners and take charge on leading the strategy and outcomes for the accounts you manage.
You may have had exposure to, or have some experience in copywriting, SEO, paid media, email marketing, conversion optimization, social media marketing, and/or analytics, and this exposure or experience will serve you well in developing strategies and tactics to implement for our partners.
We are laser-focused on achieving results for our partners, and that means traffic and leads. The work that you will undertake is aimed squarely at achieving these results.
Here are some examples of what you’ll be responsible for undertaking for a partner:
Your days will be varied. No one person – junior or experienced – can do this all in one day (or even one week), so keep in mind that this is an overview of responsibilities, not a task-list of daily duties.
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What You Can Expect From Us
Job Type: Full-time
Pay: $15.13 - $20.00 per hour
Expected hours: 40 per week
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Work Location: In person
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