Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Job Description
DIRECTOR OF MARKETING
Park Pointe Healthcare & Rehabilitation Center, is a 142 bed skilled nursing and rehabilitation center, located in Morris, Illinois. We have an excellent opportunity for an experienced Director of Marketing in a skilled nursing and assisted living facility environment. The skilled nursing facility is adjacent to our Assisted Living/Memory Care Residence – The Gardens at Park Pointe. The marketing director will be responsible for both facilities.
Ideal candidates will have demonstrated experience in developing relationships with family members, staff members, physicians, hospital case managers and the local community. Skilled nursing facility experience with knowledge of Medicare, Medicare replacement products, Medicaid and insurance is helpful. Other attributes include attention to details, brand promotion, impeccable communication, hospitality focus, and social media marketing skills.
Excellent salary and bonus potential along with health, dental and vision benefits.
Job Type: Full-time
Job Type: Full-time
Pay: $25.00 - $35.00 per hour
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person
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