Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Job Title:Digital Advertising Specialist
Job Type: Full-Time
Location:Pittsburgh, PA, Hybrid, 2-3 Days Onsite
Restriction:This opportunity is for candidates residing in or relocating to Pittsburgh, PA
Compensation:$50,000 to $65,000 Annually Benefits
Company Overview
The client is a full-service digital marketing agency dedicated to cultivating client success through data-driven strategies and compelling creative to expand their clients digital reach. Clients include Atlantic Coast Conference, Hot Wheels Monster Trucks Live, VELUX Skylights, and many more.
The Ideal Candidate
You are an analytical person who enjoys the daily challenges of optimizing paid search and other digital campaigns to meet or exceed KPIs. You understand the various elements of campaigns, leverage best practices, and test new offerings and strategies. You love working with other teams and clients and owning the success of your assigned accounts. You take pride in your work and enjoy sharing your knowledge and experience with others.
Job Overview
As a Digital Advertising Specialist, you will manage client campaigns across a variety of platforms, including but not limited to Google Ads, Meta Ads, Pinterest Ads, LinkedIn Ads, and TikTok Ads. Day-to-day, you’ll be responsible for executing a variety of marketing activities for the clients in your portfolio, including keyword research, audience creation, implementing campaigns, monitoring results, and reporting. This full-time position operates as a hybrid with an in-office component of 2-3 days per week in the Pittsburgh, PA, co-working space in Lawrenceville (Field Day).
Key Responsibilities
Experience and Skills
Successful Candidates Demonstrate the Following Skills and Experiences
Benefits
Job Type: Full-time
Pay: $50,000.00 - $65,000.00 per year
Benefits:
Work Location: In person
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