Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
GENERAL DESCRIPTION:
The Digital Marketing Specialist is an essential member of the Digital Marketing team through developing, executing, and maintaining iguss digital marketing campaigns to reflect our Marketing and Brand Strategy. The Digital Marketing Specialist will focus on one specific unit of our business by distributing campaign and marketing materials across various channels, such as SEO, paid advertising, social media, email, and publication advertising. The Digital Marketing Specialist also works closely with multiple teams across the organization to strategize and execute content creation.
RESPONSIBILITIES:
REQUIREMENTS:
BENEFITS:
Competitive base salary with ongoing growth opportunities
Complete benefits package:
Co. paid HSA Medical plan
Co. paid Dental
Co. paid Life
Supplemental Life Insurance
Vision Insurance
Short and Long Term Disability Insurance
Retirement with Company contributions
20 Paid Time Off days per year, plus 9 holidays
Subsidized lunch on-site
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