Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
General Summary:
The Digital Marketing & Media Specialist identifies, develops, and executes Golden West marketing strategies through digital platforms and media partnerships. This position utilizes Golden West's existing online platforms and media channels and identifies new opportunities to strengthen the Company's brand, acquire new customers, and engage with current members. The Digital Marketing & Media Specialist provides Marketing & Communications team members with customer insight and analytical data and makes recommendations to maximize the Company's messaging and design.
Essential Job Functions:
Other Responsibilities:
Knowledge, Skills & Abilities:
Education and/or Experience:
Certifications, Licenses, Registrations:
Other Qualifications and/or Credentials:
Physical Requirements:
PHYSICAL REQUIREMENTS |
0-24% |
25-49% |
50-74% |
75-100% |
Seeing: Must be able to read computer screen and various reports. |
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Hearing: Must be able to hear well enough to communicate with employees and business contacts. |
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Standing/Walking: |
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Climbing/Stooping/Kneeling: |
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Lifting/Pulling/Pushing: |
X |
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Fingering/Grasping/Feeling: Must be able to write, type, and use phone system. |
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Sitting |
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Working Conditions:
Good working conditions with the absence of disagreeable conditions. Climate controlled building with adequate lighting and space. The noise level in the work environment is usually quiet.
Note:
To perform this job successfully, an individual must be able to perform the essential duties satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Disclaimer:
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
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