Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Rexel Canada Electrical Inc. is a world leader in the electrical distribution market. We operate in 38 countries, conduct business through a network of 2,300 branches, and rely on the support of 30,000 employees internationally to provide electrical solutions and equipment within the industrial, residential, and commercial sectors. Throughout the world, Rexel is accelerating electrical advances in close collaboration with its customers and partners. Within Canada, our operating banners of Nedco, Westburne, Rexel Atlantic & Rexel Utility allow us to serve our customers through a network of 200 branches across the country, ensuring local service, inventory availability and knowledgeable support are close by.
Our Canadian Digital Team is looking to welcome a self-motivated and creative Digital Marketing Lead who would be responsible for orchestrating cohesive and effective marketing initiatives that drive brand visibility, customer engagement, and business growth across the B2C website, corporate website, and social media platforms.
Key Responsibilities & Accountabilities
What we are looking for
This job description provides a general overview of the duties and responsibilities of the position, but it is important to note that it is subject to change as the role evolves and adapts to the needs of the organization.
Rexel Canada Electrical Inc. is an equal-opportunity employer firmly committed to the Canadian marketplace.
What Is Next
Please visit www.rexel.ca for other career opportunities.
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