Digital Marketing Director jobs in Roanoke, VA

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Digital Marketing Manager
  • Omni Hotels & Resorts
  • Hot Springs, VA OTHER
  • Overview

    The Homestead

     

     

    Our employees are what make The Omni Homestead what it is. Since 1766, they’ve helped us offer guests an opportunity to enjoy Southern hospitality at its best. Located in the Allegheny Mountains of Virginia, we are a four-season resort that boasts superb restaurant dining experiences, championship golf, spa, winter sports and numerous other activities ideal for families and corporate outings.

     

    The Omni Homestead’s associates enjoy a dynamic and exciting work environment, comprehensive training and mentoring, along with the pride that comes from working for a company with a reputation for exceptional service. We embody a culture of respect, gratitude and empowerment day in and day out. If you are a friendly, motivated person, with a passion to serve others, the Homestead may be your perfect match.

    Job Description

    The Digital Marketing Specialist is a dedicated, organized, detail-oriented, results-driven individual who will play an integral role in communicating key priorities across all digital channels. This person will collaborate with the Director of Sales & Marketing, Director of Marketing and others to develop programs and campaigns to maximize revenue and awareness for The Omni Homestead Resort. 

    Responsibilities

    Responsibilities:

    • Assist the Director of Marketing with creating strategic, integrated marketing plans and initiatives.
    • Manage digital campaigns via PMG (digital agency) and OSC.
    • Conduct regular audits of website content and images to ensure accuracy, consistency, and timeliness.
    • Develop strategic calendar for social media channels (Facebook, Instagram, LinkedIn), which utilizes a variety of tactics (posts, stories, reels, etc.) and evaluate effectiveness of posts.
    • Enter resort and local events into online event calendar.
    • Review, edit and proof all marketing collateral in conjunction with the Director of Marketing.
    • Oversee all online profiles including Virginia.org, VisitBath.com, HistoricHotels.org, Wedding Wire, The Knot, SkiSoutheast.com, etc.
    • Assist in coordination of on property video and photo shoots.
    • Manage collateral fulfillment for meeting planners, PBX, activities desk, Chamber of Commerce, Welcome Centers, etc.
    • Create monthly reports on social media highlighting key successes, learnings and trends.

     

    Job Requirements:

    • Degree in hospitality, communications or marketing, or similar
    • 3 years’ experience in resort/hospitality preferred
    • Proven track record of executing campaigns that yield positive results
    • Excellent written communication skills and attention to detail
    • Knowledge of AP Style
    • Photography experience

     

    Proficiency needed in:

    • Strong proofreading skills
    • Microsoft Office
    • Facebook, Instagram, LinkedIn
  • 20 Days Ago

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Digital Marketing Specialist
  • Omni Hotels & Resorts
  • Hot Springs, VA OTHER
  • Location The Homestead Our employees are what make The Omni Homestead what it is. Since 1766, they’ve helped us offer guests an opportunity to enjoy Southern hospitality at its best. Located in the Al...
  • 24 Days Ago

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Digital Strategist
  • LeadPoint Digital
  • Roanoke, VA FULL_TIME
  • Website Design, Development, and Marketing Services – Roanoke, Virginia Position Overview LeadPoint Digital is looking for a Digital Strategist with a high aptitude for website user experience and dig...
  • 10 Days Ago

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Marketing Director
  • Saber Health Group
  • Rocky, VA PART_TIME
  • We are a leader in the long-term care industry operating in 6 different states. It is our commitment to the care of our residents and our staff that sets us apart from the rest. From the development o...
  • 24 Days Ago

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Digital Markerting Specialist
  • LeadPoint Digital
  • Roanoke, VA FULL_TIME
  • Digital Marketing Services – Roanoke, Virginia The Digital Marketing Specialist is part of the production team for our clients’ digital marketing programs. Specifically, the Digital Marketing Speciali...
  • 10 Days Ago

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Assistant Director of Communications and Marketing
  • Virginia Tech
  • Blacksburg, VA FULL_TIME
  • Job Description If you enjoy being part of the daily pulse of fascinating news, the Virginia Tech College of Science has a job for you. We are seeking a communications professional to be at the heart ...
  • 10 Days Ago

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0 Digital Marketing Director jobs found in Roanoke, VA area

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Director of Social Services
  • Consulate Health Care
  • Roanoke, VA
  • Activities - Social Services | Roanoke, VA, USA | Pheasant Ridge Nursing and Rehab Center | Full Time **Looking for qual...
  • 3/28/2024 12:00:00 AM

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Physician - Hematology/Oncology
  • Department of Veterans Affairs
  • Roanoke, VA
  • Summary This position is eligible for the Education Debt Reduction Program (EDRP), a student loan payment reimbursement ...
  • 3/28/2024 12:00:00 AM

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Coordinator for Student Organizations
  • Virginia Polytechnic Institute and State University
  • Blacksburg, VA
  • Coordinator for Student Organizations Job no: 529018 Work type: Administrative & Professional Senior management: Vice Pr...
  • 3/28/2024 12:00:00 AM

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Creative Services Manager
  • Virginia Polytechnic Institute and State University
  • Blacksburg, VA
  • Creative Services Manager Job no: 529032 Work type: Staff Senior management: Vice President for Student Affairs Departme...
  • 3/27/2024 12:00:00 AM

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Divisional Manufacturing Project Engineer - Industry 4.0
  • Eaton Corporation
  • Roanoke, VA
  • ? Eaton's Global Energy Infrastructure Solutions (GEIS) division is currently seeking a Divisional Manufacturing Project...
  • 3/26/2024 12:00:00 AM

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Nursing Home Administrator (NHA)/ Executive Director
  • Consulate Health Care
  • Roanoke, VA
  • Looking for qualified Nursing Home Administrators to join our team! We are searching for a Licensed Nursing Home Adminis...
  • 3/25/2024 12:00:00 AM

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Care Services Coordinator
  • The ALS Association
  • Roanoke, VA
  • Established in 1985, The ALS Association is the only national nonprofit organization fighting ALS on every front. By lea...
  • 3/25/2024 12:00:00 AM

According to the United States Census Bureau, the city has a total area of 42.9 square miles (111.1 km2), of which 42.5 square miles (110.1 km2) is land and 0.3 square miles (0.8 km2) (0.8%) is water. Roanoke is located in the valley and ridge province of Virginia immediately west of the Blue Ridge Mountains and east of the Allegheny Mountains Within the city limits is Mill Mountain, which stands detached from surrounding ranges. Its summit features the Roanoke Star, Mill Mountain Zoo, the Discovery Center interpretive building, and an overlook of the Roanoke Valley. The Appalachian Trail runs...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$171,919 to $235,658
Roanoke, Virginia area prices
were up 1.2% from a year ago

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