Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
GENERAL SUMMARY
The Director of Digital Marketing and Marketing (DDMM) reports to the Chief Impact and Community Engagement Officer (CICEO) and serves as a key strategic business partner to develop and execute SOUND’s digital and marketing strategy.
SUPPLEMENTAL FUNCTIONS
Establishes and maintains positive, ethical, and professional working relationships with the Sound management and team members, clients, tenants, government officials, inspectors, vendors, and other professionals. Relates to a wide variety of people including members of ethnic and sexual minority populations, and is respectful of individual and cultural differences.
EDUCATION AND EXPERIENCE
CERTIFICATES, LICENSES & REGISTRATIONS
While performing the duties of this job, an individual must be able to sit at a desk for three or more hours a day and use office equipment, including phones and computer keyboards. Individuals must be able to engage people over the phone and in-person by voice. The individual in this Job is regularly required to use hands, reach with hands and arms, and is frequently required to stand, sit; and stoop or kneel, and may need to lift 25 pounds on occasion. The individual is required to visit various locations and walk on a regular basis. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Regular attendance is an essential function of the job. Reasonable accommodations may be made to assist individuals with disabilities to perform essential job functions. This Job requires working at various properties and on a varied schedule.
LIMITATIONS AND DISCLAIMER
The above job description is meant to describe the general nature and level of work performed; it is not intended as an exhaustive list of all duties, responsibilities and required skills for the Job. Team members will be required to follow any other job-related instructions and to perform other duties requested by their supervisor in compliance with Federal and State laws. Requirements are representative of minimum levels of knowledge, skills and/or abilities necessary to perform each duty proficiently. Continued employment remains on an “at-will” basis.
All Team Members at Sound working 40 hours per week will be eligible for the following benefits:
Current range: $98,000 - 120,000 per year
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