Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Magnify is the next-generation automation platform for the post-sales experience-- we grow revenue and reduce churn for software companies without adding headcount. Magnify identifies and orchestrates the next-best-step for software companies' users across all their digital customers, growing the 90% of revenue that comes after the initial sale.
Magnify uses machine learning along with a sophisticated orchestration engine to transform that experience to drive adoption, retention, and expansion for our customers. The opportunity is massive and untapped by current solutions.
Magnify's customers are enterprise software companies, usually used by the Chief Customer Officers and their organizations and/or the Growth Marketing teams.
Magnify is a fast-moving startup backed by top-tier investors including Madrona and Decibel, with a veteran leadership team.
About the Role
As Magnify grows, we need to build awareness and trust with enterprise buyers. You’ll be the founding member of the team to build a growth marketing and demand generation function in an entirely new category.
You’ll own a pipeline generation metric, and develop marketing programs to hit that target, including content, webinars, videos, podcasts, and blog posts. You’ll own a budget and deploy content across a portfolio of channels, including ads, emails, and sponsored media.
This role is highly cross-functional and will report into the CEO. You’ll work with our CEO, Customer Success, Sales, and Product teams to understand the needs and messaging that resonate with buyers. You will be responsible for ensuring you’re driving high-quality leads that actually convert to revenue.
In addition, there will be other marketing responsibilities that will need to cover from time to time, like branding, product marketing, and more. Expect to grow professionally and be challenged to build something amazing!
\nMagnify is a values driven culture, we aspire to be among the tech industry's most inclusive work environments. We are committed to diversity in our workforce and are a proud equal opportunity employer. We do not make hiring or employment decisions on the basis of race, color, religion, creed, gender, national origin, age, sex, gender expression or identity, sexual orientation, or disability status, marital status, or veteran status.
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